Across multiple industries, time and again Data and Analytics teams find it difficult to setup and execute experimentation programs at scale in order to drive sustainable, data-driven growth. A significant challenge we have identified is the limited time teams have to focus on new ideas, challenges and R&D, with BAU responsibilities often taking priority. In this panel, we will explore ways that both Twenty First Group and Motorway have tried to address this issue by giving their Data and Analytics teams protected time, spaces and roles to enable these longer term development goals. In partnership with Women in Data we will explore how to best identify that critical (female) talent that can help facilitate these kinds of initiatives and how we can continue to empower our teams to succeed in an ever-changing industry.
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Speaker
Bianca Oprisa
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Bianca Oprisa is a Statistician at Motorway, the UK’s fastest-growing used-car marketplace. She joined Motorway in October 2022 as a Data Analyst and recently took on the exciting role of Statistician. Prior to Motorway, Bianca spent six years in the marketing industry as an account manager. She then pursued a master’s degree in data analytics and spent two years as a data analyst in the music industry. Bianca has been a key driver of the experimentation programme at Motorway, finding the best experimentation design for each use case, building an experimentation framework and working across all areas of the business. Bianca is passionate about using data to drive decision-making and improve business outcomes.
Bio from: Big Data LDN 2024
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