What does it really mean to be a data-driven organisation? In this session, Hazal Muhtar, Senior Director of Analytics at Wise, will share real-life examples of how customer data fuels product innovation, marketing and growth at one of the world’s leading fintech companies.

Hazal will explore how data is driving change across industries and reshaping the way businesses operate. She’ll also discuss the importance of data democratization—how winning teams across an organisation access to insights can spark innovation, accelerate decision-making and build a culture where data is a shared language.

Join this session to discover how Wise embraces data at scale, and leave with practical takeaways on how customer data can become your most powerful asset in unlocking transformation and growth.