Current data testing practices—meticulously testing individual models and methods—are not only outdated but also costly and inefficient. In this talk, Aiven challenges this traditional approach, which they argue accumulates unnecessary technical debt and inflates warehousing costs without improving data quality.

Speakers: Anton Heikinheimo Senior Data Engineer Aiven

Emiel Verkade Senior Analytics Engineer Aiven

Read the blog to learn about the latest dbt Cloud features announced at Coalesce, designed to help organizations embrace analytics best practices at scale https://www.getdbt.com/blog/coalesce-2024-product-announcements

User stitching can be cumbersome; third-party tracking, expiring cookies, browser privacy features, and users not being logged in. These challenges require companies to rethink how they collect and use data, and how they want to establish a mutually beneficial relationship with their users. In this session, learn how to solve these problems with an architecture that allows you to implement and control first-party tracking with data creation and data modelling, enabling you to easily set up user stitching. Learn how this directly drives the development of smarter data products that leverage user identity resolution, leading to more user engagement and growth.

Check slides here: https://docs.google.com/presentation/d/17s6qEAXyt1dhHmvxvoibs0X88RxlDjGjnDojYNtGYeQ/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.