As businesses increasingly rely on data to drive decisions, the role of advanced analytics and AI in enhancing data interpretation is becoming crucial. For professionals tasked with optimizing data analytics platforms like Tableau, staying ahead of the curve with the latest tools isn't just beneficial—it's essential. This insightful guide takes you through the integration of Tableau Pulse and Einstein Copilot, explaining their roles within the broader Tableau and Salesforce ecosystems. Author Ann Jackson, an esteemed analytics professional with a deep expertise in Tableau, offers a step-by-step exploration of these tools, backed by real-world use cases that demonstrate their impact across various industries. By the end of this book, you will: Understand the functionalities of Tableau Pulse and Einstein Copilot and how to use them Learn to deploy Tableau Pulse effectively, ensuring it aligns with your business objectives Navigate discussions on AI's role within Tableau, enhancing your strategic conversations Visualize how Tableau Pulse operates through detailed images and scenarios Utilize Einstein Copilot in Tableau Desktop/Prep to streamline and enhance data analysis

If you want to increase Tableau's value to your organization, this practical book has your back. Authors Ann Jackson and Luke Stanke guide data analysts through strategies for solving real-world analytics problems using Tableau. Starting with the basics and building toward advanced topics such as multidimensional analysis and user experience, you'll explore pragmatic and creative examples that you can apply to your own data. Staying competitive today requires the ability to quickly analyze and visualize data and make data-driven decisions. With this guide, data practitioners and leaders alike will learn strategies for building compelling and purposeful visualizations, dashboards, and data products. Every chapter contains the why behind the solution and the technical knowledge you need to make it work. Use this book as a high-value on-the-job reference guide to Tableau Visualize different data types and tackle specific data challenges Create compelling data visualizations, dashboards, and data products Learn how to generate industry-specific analytics Explore categorical and quantitative analysis and comparisons Understand geospatial, dynamic, statistical, and multivariate analysis Communicate the value of the Tableau platform to your team and to stakeholders