That's right. We're trying to grow the reach of this podcast, so we figured we needed to do some growth h---...NO! No. No. NO!!! We're NOT going to use that term. But, it turns out that growth marketing has some interesting concepts. On the one hand, you may think, "Don't I already do that?" And the answer is quite possibly, "Yeah. Pretty much." On the other hand, you may think, "Oh, well that's an interesting lens through which to view the world." And, that is okay, too. Either way, check out this chat Moe had with Krista Seiden from Google on the subject.

Have you noticed that neither Michael, Jim, nor Tim are women? They did! But that didn't stop them from taking on the subject of women in digital analytics (with diversions into the subjects of women and scotch, and women in professional poker). Joining them for this episode (because they may be a little misguided at times, but they're not absolute morons) was Krista Seiden from Google. Krista is a notable woman in analytics...but that is the LAST way she ever wants to be described. Luckily, she made an exception for us just this one time.

People, places, and things mentioned in this episode include:

I'm a Woman in Tech: How It Helps Me and Hurts My Gender (blog post by Krista on her blog, bloggerchica.com) @kristaseiden Whisk(e)y Distilled: A Populist Guide to the Water of Life by Heather Greene @jimsterne Lagavulin (scotch) eMetrics An Ace up the Poker Star's Sleeve: The Surprising Upside of Stereotypes (podcast episode)