Elly is currently a Director of Analytics at Motorway, the UK’s fastest growing used-car marketplace. In her role, Elly established the Analytics function at Motorway, leading a team of 10 data scientists. Elly empowers teams across Motorway in Marketing, Product and Operations with key insights and modelling to optimise their performance and encourage data-driven decision making.

Prior to Motorway, Elly spent over five years at Expedia Group and Hotels.com, optimising marketing channel analytics and leading on data strategy and enablement.

Elly has an MSci in Natural Sciences (Experimental and Theoretical Physics) and a PhD in Combined PET/MRI Preclinical Imaging, both from the University of Cambridge. Originally interested in an academic career as a Medical Physicist, Elly has had a long-standing interest in ensuring that technical advancements through data and engineering can be applied in interesting and useful ways to real-life problems.

Following on from her PhD, Elly joined Tesco initially as an Analyst in 2016 and built a team of data scientists and analysts specializing in forecasting demand for items on promotion across the UK, Ireland, Central Europe and Malaysia.

Ultimately, Elly believes having as diverse a group as possible, armed with accurate data, leads to the best outcomes. She has encouraged her employers, past and present, to widen their recruitment base to encourage more apprenticeships and entry level roles outside of our graduate program to open these opportunities up to a wider base.

Outside of work, Elly loves exploring the world with her young family and running marathons. She recently ran the London Marathon and looks forward to joining team Motoway at the Great City Run.