When Avinash Kaushik tells your senior management they have a huge opportunity, his advice comes from extensive research into your industry, your company and your competition. Unilever took him at his word and set out to transform how they approached digital. A key component of the program was establishing new standards for collaborating and standardazing to provide transparency and drive optimization.
talk-data.com
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Alexandra Soubrier
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Unilever
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