Where should we open 50 stores? Simple question right?
To answer it Katy Ashwin, Marketing Planning Analyst at KFC UK and Blair Freebairn, CEO of Geolytix, talk through complex spatial modelling, as well as mobility data derived interaction surfaces, spatial ML ensemble models by channel and store format, big data optimization to create opportunity heat surfaces, and much more.
Learn more about site selection : https://carto.com/solutions/site-selection