Once upon a time, in an industry near and dear, lived an analyst. And that analyst needed to present the results of her analysis to a big, scary, business user. This is not a tale for the faint of heart, dear listener. We're talking the Brothers Grimm before Disney got their sugar-tipped screenwriting pens on the stories! Actually, this isn't a fairy tale at all. It's a practical reality of the analyst's role: effectively communicating the results of our work out to the business. Join Michael and Tim and special guest, Storytelling Maven Brent Dykes, as they look for a happy ending to The Tale of the Analyst with Data to Be Conveyed. Tangential tales referenced in this episode include: Web Analytics Action Hero, Brent Dykes Articles on Forbes.com, The Wizard of Oz, Made to Stick, Data Storytelling: The Essential Data Science Skill Everyone Needs, The Story of Maths, and mockaroo.com.