Driving impact with analytics goes beyond numbers and graphs; it's about telling a story that resonates. In this session, Brent Dykes, author of "Effective Data Storytelling" & the Founder & Chief Data Storyteller at AnalyticsHero, Lea Pica, author of "Present Beyond Measure" & the Founder at Story-driven by Data, and Andy Cotgreave, co-author of "The Big Book of Dashboards" and Senior Data Evangelist at Tableau, will unveil how to transform data into compelling narratives.  They shed light on the art of blending analytics with storytelling, a key to making data-driven insights both understandable and influential within any organization.

In this episode of DataFramed, we speak with Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics and author of Effective Data Storytelling: How to Turn Insights into Action on how data storytelling is shaping the analytics space. 

Throughout the episode, Brent talks about his background, what made him write a book on effective data storytelling, how data storytelling is often misinterpreted and misused, the psychology of storytelling and how humans are shaped to resonate with it, the role of empathy when creating data stories, the blueprint of a successful data story, what data scientists can do to become better data storytellers, the future of augmented analytics and data storytelling, and more. 

Relevant links from the interview:

Connect with Brent on LinkedInRegister for Brent's Webinar on DataCampCheck out Brent's Book