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Rick Whitford

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Principal Deloitte Consulting, LLP

Rick is the Automotive Sector AI and Data practice leader at Deloitte. He leads teams that create cutting-edge technology solutions to solve business problems and enable new markets by leveraging emerging technologies, such as machine learning, natural language processing, and generative AI. Rick has more than 20 years of experience in advanced data visualization and reporting, as well as in analytics platform development, enterprise architecture, and software development. His expertise involves integrating large volumes of structured and unstructured data sets to gain meaningful and actionable business insights and implementing enterprise-wide Business Intelligence solutions.

Bio from: Data + AI Summit 2025

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Revolutionizing Data Insights and the Buyer Experience at GM Financial with Cloud Data Modernization

Deloitte and GM (General Motors) Financial have collaborated to design and implement a cutting-edge cloud analytics platform, leveraging Databricks. In this session, we will explore how we overcame challenges including dispersed and limited data capabilities, high-cost hardware and outdated software, with a strategic and comprehensive approach. With the help of Deloitte and Databricks, we were able to develop a unified Customer360 view, integrate advanced AI-driven analytics, and establish robust data governance and cyber security measures. Attendees will gain valuable insights into the benefits realized, such as cost savings, enhanced customer experiences, and broad employee upskilling opportunities. Unlock the impact of cloud data modernization and advanced analytics in the automotive finance industry and beyond with Deloitte and Databricks.