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Claire Williams

Speaker

Claire Williams

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Vice President - Consumer & Retail Analytics & AI Capgemini

Claire leads Capgemini Invent’s Data & AI Factory team, a proud data geek, and a CPG & Consumer obsessive. She spends her time working with clients to unlock real, transformative value from their data with her teams and with a little help from analytics and AI. People are her passion, and her mission is to create projects that her teams relish working on. She is a Consumer industries specialist having worked in and around the industries for 20+ years. Diversity and Inclusion are hugely important to her DNA, at 14 she wanted to work in Business and IT and despite not having the role models to follow (in those roles), wasn’t put off, but now her mission is to inspire and create as many opportunities for females to follow a career in data as co-chair of Girls in Data. She lives in the Peak District with her dog, Dougal is a proud Aunty to her niece and nephew and has a 2000+ streak of not missing a workout! She is super proud to have been recognised as one of the Twenty in Data and Tech for 2020 and DataIQ 100 in 2024.

Bio from: Big Data LDN 2025

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In today’s data-led environment, fostering a robust data culture is no longer a nice-to-have, it’s a strategic necessity. This session will explore how forward-thinking organisations are embedding data into the very fabric of their culture, not only within technical teams but across marketing, operations, and senior leadership.

We’ll delve into how companies are aligning data strategy with customer experience, and how inclusive, high-performing teams are being built with diversity and empowerment at their core.

Drawing on examples from leading UK and global brands such as Unilever, Sainsbury’s, and Haleon, we’ll examine how scaling data literacy and trust across functions can unlock innovation and drive competitive advantage. Join us to discover what a strong data culture looks like in 2025, how to foster cross-functional collaboration, and what lies ahead for data-driven transformation.

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