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Mason McCoy

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Mason McCoy serves as the Director of Marketplace Strategy at Microsoft. He leads the Marketplace strategy and priorities for the commercial partner business and is responsible for developing profitable routes to market for all partner segments across our storefronts, through the channel and with Microsoft sellers. Mason has more than 15 years’ experience in the technology industry architecting and leading enterprise-level solution deliveries focused on partner business models.

Bio from: Microsoft Ignite 2025

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Marketplace success for partners—from SMB to enterprise

Microsoft Marketplace is central to how we sell alongside our partner ecosystem. As demand surges for intelligent applications and personalized agents, Marketplace is how we meet customers where they are. In this session, you’ll learn how to build, ship, and monetize your AI-powered solutions—like agents and other intelligent cloud offerings—through Marketplace. We’ll share a proven formula to align your marketplace strategy with your sales motion to drive new revenue opportunities.

Delivered in a silent stage breakout.