Bryce Peake

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VP, Marketing Decision Science Domino's

Bryce Macher is a leading voice in AI-powered personalization and data-driven marketing strategy. As Vice President of Decision Sciences at Domino’s, he has transformed how the brand engages with its consumers, leading high-impact teams of data scientists and researchers responsible for designing consumer- and business-facing behavioral modeling systems. Bryce bridges the worlds of marketing and data science with deep expertise in MarTech, linguistics, and predictive modeling. His work has driven innovation across multiple industries, including award-winning initiatives in the media space that have been recognized with multiple Webby honors and featured by major news outlets for the use of AI in digital consumer experiences.

Bio from: Data + AI Summit 2025

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Marketing Data + AI Leaders Forum

2025-06-10 · Data + AI Summit 2025 Watch

talk

with Derek Slager (Amperity) , Dan Morris (Databricks) , Calen Holbrooks (Airtable) , Bryan Saftler (Databricks) , Elizabeth Dobbs (Databricks) , David Geisinger (Deloitte) , Kristen Brophy (ThredUp) , Joyce Hwang (Dropbox) , Zeynep Inanoglu Ozdemir (Atlassian Pty Ltd.) , Alex Dean (Snowplow) , Rick Schultz (Databricks) , Bryce Peake (Domino's) , Julie Foley Long (Grammarly)

AI/ML Databricks Marketing

Join us Tuesday June 10th, 9:10-12:10 PM PT Hosted by Databricks CMO, Rick Schultz, hear from executives and speakers at PetSmart, Valentino, Domino’s, AirTable, Dropbox, ThredUp, Grammarly, Deloitte, and more. Come for actionable strategies and real-world examples: Hear from marketing experts on how to build data and AI-driven marketing organizations. Learn how Databricks Marketing supercharges impact using the Data Intelligence Platform; scaling personalization, building more efficient campaigns, and empowering marketers to self-serve insights.