This session will explore a few key metrics that can be used to steer your business in the right direction. Retention rate, lifetime value and payback time are crucial for estimating growth, understanding user behavior and determining marketing spend. Those are needed in turn for companies to make informed decisions and drive the business forward so it is important to get them right. While some rules may be specific for each company, this talk will present the work undertaken at Rebtel to calculate these metrics using SQL, and how you could implement similar models quickly.

Speaker: Quentin Coviaux Data Engineer Rebtel

Read the blog to learn about the latest dbt Cloud features announced at Coalesce, designed to help organizations embrace analytics best practices at scale https://www.getdbt.com/blog/coalesce-2024-product-announcements

In this session, you'll learn about Rebtel's migration journey from a legacy architecture to the modern data stack. Due to the challenges of Rebtel's stack, the data product value was decreasing in the company, it was time to migrate. Learn how the team is using dbt Cloud and Snowflake to achieve greater success in delivering value to the business. You'll leave with a richer understanding of how to plan and execute a legacy migration.

Speaker: Quentin Coviaux, Data Engineer, Rebtel

Register for Coalesce at https://coalesce.getdbt.com