Jon Harman

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Head of Data - JCDecaux

Jon has been working within Insight and Data at JCDecaux for 11 years. He leads a team focused on exploring and utilising data to help market JCDecaux’s advertising locations. Jon has worked on award winning data projects including work with Wi-Fi sensors (Best Innovation, MRG Awards 2023) and democratising data within the organisation (Best representation of data, Adwanted Awards 2023). He is now focused on the communication of their market leading data proposition to advertisers and exploring how advances in AI and ML can lead to better usage of data.

Bio from: Big Data LDN 2024

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Unlocking Brand Growth: How JCDecaux Turns Complex Data into Meaningful Insights

2024-09-18 · Big Data LDN 2024

Face To Face

with Rajvi Kantaria , Jon Harman

AI/ML Alteryx Analytics Marketing MMM

Hear how JCDecaux, the market leader in out-of-home advertising, utilize advanced analytics to drive brand growth and maximize marketing ROI for clients.

You’ll learn how JCDecaux:

• Drive sales uplift: Use Alteryx to analyse data from Nielsen to drive +18% sales uplift for advertisers near Tesco and Waitrose stores, with an 80% reduction in analysis time.

• Boost ROI: Enhance marketing mix modelling accuracy, resulting in +42% ROI for out of home campaigns

• Leverage AI tools: To identify patterns in marketing results data, optimize results in real time and make more strategic budget decisions.

• Increase brand awareness: Use data to measure the impact of out of home advertising across different geographies, resulting in +19% brand awareness uplift