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Radically improve the quality of your data visualizations by employing core principles of color, typography, chart types, data storytelling, and more. Everyday Data Visualization is a field guide for design techniques that will improve the charts, reports, and data dashboards you build every day. Everything you learn is tool-agnostic, with universal principles you can apply to any data stack. In Everyday Data Visualization you’ll learn important design principles for the most common data visualizations: Harness the power of perception to guide a user’s attention Bring data to life with color and typography Choose the best chart types for your data story Design for interactive visualizations Keep the user’s needs first throughout your projects This book gives you the tools you need to bring your data to life with clarity, precision, and flair. You’ll learn how human brains perceive and process information, wield modern accessibility standards, get the basics of color theory and typography, and more. About the Technology Even mundane presentations like charts, dashboards, and infographics can become engaging and inspiring data stories! This book shows you how to upgrade the visualizations you create every day by improving the layout, typography, color, and accessibility. You’ll discover timeless principles of design that help you highlight important features, compensate for missing information, and interact with live data flows. About the Book Everyday Data Visualization guides you through basic graphic design for the most common types of data visualization. You’ll learn how to enhance charts with color, encourage users to interact and explore data and create visualizations accessible to everyone. Along the way, you’ll practice each new skill as you take a dashboard project from research to publication. What's Inside Bring data to life with color and typography Choose the best chart types for your data story Design interactive visualizations About the Reader For readers experienced with data analysis tools. About the Author Desireé Abbott has over a decade of experience in product analytics, business intelligence, science, design, and software engineering. The technical editor on this book was Michael Petrey. Quotes A delightful blend of data viz principles, guidance, and design tips. The treasure trove of insights I wish I had years ago! - Alli Torban, Author of Chart Spark With vibrant enthusiasm and engaging conversational style, this book shines. - RJ Andrews, data storyteller Elegantly simplifies complex concepts, making them accessible even to beginners. An enlightening journey. - Renato Sinohara, Westwing Group SE Desiree’s approachable writing style makes it easy to dive straight into this book, and you’re in deep before you even know it. I guarantee you’ll learn plenty. - Neil Richards, 5xTableau Visionary, Author of Questions in Dataviz

This episode features Alli Torban, a leading data information designer, sharing her career journey from a data analyst to teaching data visualization to companies like Google and Moderna.

Alli advises on becoming a data viz designer, emphasizing the significance of data literacy, tool mastery, and building a portfolio with personal projects.

Connect with Alli Torban :

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Timestamps:

(08:16) Alli's Transition to Freelance and Starting Her Own Company (17:40) Advice for Aspiring Data Visualization Designers (21:42) Unlocking Creativity with Practical Inspiration and Prompts

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Mentioned in this episode: Join the last cohort of 2025! The LAST cohort of The Data Analytics Accelerator for 2025 kicks off on Monday, December 8th and enrollment is officially open!

To celebrate the end of the year, we’re running a special End-of-Year Sale, where you’ll get: ✅ A discount on your enrollment 🎁 6 bonus gifts, including job listings, interview prep, AI tools + more

If your goal is to land a data job in 2026, this is your chance to get ahead of the competition and start strong.

👉 Join the December Cohort & Claim Your Bonuses: https://DataCareerJumpstart.com/daa https://www.datacareerjumpstart.com/daa