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Dursun Delen – author

Use Predictive Analytics to Uncover Hidden Patterns and Correlations and Improve Decision-Making Using predictive analytics techniques, decision-makers can uncover hidden patterns and correlations in their data and leverage these insights to improve many key business decisions. In this thoroughly updated guide, Dr. Dursun Delen illuminates state-of-the-art best practices for predictive analytics for both business professionals and students. Delen provides a holistic approach covering key data mining processes and methods, relevant data management techniques, tools and metrics, advanced text and web mining, big data integration, and much more. Balancing theory and practice, Delen presents intuitive conceptual illustrations, realistic example problems, and real-world case studiesincluding lessons from failed projects. It is all designed to help you gain a practical understanding you can apply for profit. * Leverage knowledge extracted via data mining to make smarter decisions * Use standardized processes and workflows to make more trustworthy predictions * Predict discrete outcomes (via classification), numeric values (via regression), and changes over time (via time-series forecasting) * Understand predictive algorithms drawn from traditional statistics and advanced machine learning * Discover cutting-edge techniques, and explore advanced applications ranging from sentiment analysis to fraud detection .

data data-science AI/ML Analytics Big Data Data Management Data Science
Dursun Delen – author

Make Better Decisions, Leverage New Opportunities, and Automate Decisioning at Scale Prescriptive analytics is more directly linked to successful decision-making than any other form of business analytics. It can help you systematically sort through your choices to optimize decisions, respond to new opportunities and risks with precision, and continually reflect new information into your decisioning process. In Prescriptive Analytics, analytics expert Dr. Dursun Delen illuminates the field’s state-of-the-art methods, offering holistic insight for both professionals and students. Delen’s end-to-end, all-inclusive approach covers optimization, simulation, multi-criteria decision-making methods, inference- and heuristic-based decisioning, and more. Balancing theory and practice, he presents intuitive conceptual illustrations, realistic example problems, and real-world case studies–all designed to deliver knowledge you can use. Discover where prescriptive analytics fits and how it improves decision-making Identify optimal solutions for achieving an objective within real-world constraints Analyze complex systems via Monte-Carlo, discrete, and continuous simulations Apply powerful multi-criteria decision-making and mature expert systems and case-based reasoning Preview emerging techniques based on deep learning and cognitive computing

data data-science business-intelligence prescriptive-analytics Analytics
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