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Eric Kavanagh

Eric Kavanagh

Host of DM Radio

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Eric Siegel

Founder, Machine Learning Week; Former Professor, Columbia University · Machine Learning Week; Columbia University

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Eric Maxwell

Practice Lead, Google Cloud Consulting - 10x Technology practice · Google

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Activities & events

Title & Speakers Event
How Canadian Football League’s data team runs marketing plays with dbt & RudderStack - Coalesce 2023 2023-10-25 · 04:52
Eric Dodds – Head of Product Marketing @ RudderStack , Dave Musambi – Sr. Director, Business Intelligence @ Canadian Football League

Leveraging the power of RudderStack and dbt, Canadian Football League’s (CFL) data team abstracts the complexity of data in the warehouse and provides their marketing team with highly targeted audiences across a large variety of platforms and data sources. During this session we’ll hear how CFL went from manually sharing CSV files to modeling targeted segments, directly focused on OKRs, in their warehouse.

Speakers: Eric Dodds, Head of Product Marketing, RudderStack; Dave Musambi, Sr. Director, Business Intelligence, Canadian Football League

Register for Coalesce at https://coalesce.getdbt.com

BI CSV dbt Marketing
dbt Coalesce 2023
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