In his new book, The AI Playbook: Mastering the Rare Art of Machine Learning Deployment, Eric Siegel offers a detailed playbook for how business professionals can launch machine learning projects, providing both success stories where private industry got it right as well as cautionary tales others can learn from.

Siegel laid out the key findings of his book in our latest episode during a wide-ranging conversation with Marc Ruggiano, director of the University of Virginia’s Collaboratory for Applied Data Science in Business, and Michael Albert, an assistant professor of business administration at UVA's Darden School. The discussion, featuring three experts in business analytics, takes an in-depth look at the intersection of artificial intelligence, machine learning, business, and leadership.

http://www.bizML.com

https://www.darden.virginia.edu/faculty-research/centers-initiatives/data-analytics/bodily-professor

https://pubsonline.informs.org/do/10.1287/LYTX.2023.03.10/full/

https://www.kdnuggets.com/survey-machine-learning-projects-still-routinely-fail-to-deploy

CRISPDM: https://en.wikipedia.org/wiki/Cross-industry_standard_process_for_data_mining

CRM: https://en.wikipedia.org/wiki/Customer_relationship_management

We are in a Generative AI hype cycle. Every executive looking at the potential generative AI today is probably thinking about how they can allocate their department's budget to building some AI use cases. However, many of these use cases won't make it into production. In a similar vein, the hype around machine learning in the early 2010s led to lots of hype around the technology, but a lot of the value did not pan out. Four years ago, VentureBeat showed that 87% of data science projects did not make it into production. And in a lot of ways, things haven’t gotten much better. And if we don't learn why that is the case, generative AI could be destined to a similar fate.  Eric Siegel, Ph.D., is a leading consultant and former Columbia University professor who helps companies deploy machine learning. He is the founder of the long-running Machine Learning Week conference series and its new sister, Generative AI World, the instructor of the acclaimed online course “Machine Learning Leadership and Practice – End-to-End Mastery,” executive editor of The Machine Learning Times, and a frequent keynote speaker. He wrote the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, as well as The AI Playbook: Mastering the Rare Art of Machine Learning Deployment. Eric’s interdisciplinary work bridges the stubborn technology/business gap. At Columbia, he won the Distinguished Faculty award when teaching graduate computer science courses in ML and AI. Later, he served as a business school professor at UVA Darden. Eric also publishes op-eds on analytics and social justice. In the episode, Adel and Eric explore the reasons why machine learning projects don't make it into production, the BizML Framework or how to bring business stakeholders into the room when building machine learning use cases, the skill gap between business stakeholders and data practitioners, use cases of organizations have leveraged machine learning for operational improvements, what the previous machine learning hype cycle can teach us about generative AI and a lot more.  Links Mentioned in the Show: The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric SiegelGenerating ROI with AIBizML Cheat SheetGooderSurvey: Machine Learning Projects Still Routinely Fail to Deploy[Skill Track] MLOps Fundamentals

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"Mesmerizing & fascinating..." — The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. unleashes the power of data. With this technology Predictive Analytics , the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated — and Hillary for America 2016 plans to calculate — the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether

"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques. You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales. How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt. In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. Why early retirement decreases life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death, including one health insurance company. How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance? Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.