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In 'Data Science for Marketing Analytics', you'll embark on a journey that integrates the power of data analytics with strategic marketing. With a focus on practical application, this guide walks you through using Python to analyze datasets, implement machine learning models, and derive data-driven insights. What this Book will help me do Gain expertise in cleaning, exploring, and visualizing marketing data using Python. Build machine learning models to predict customer behavior and sales outcomes. Leverage unsupervised learning techniques for effective customer segmentation. Compare and optimize predictive models using advanced evaluation methods. Master Python libraries like pandas and Matplotlib for data manipulation and visualization. Author(s) Mirza Rahim Baig, Gururajan Govindan, and Vishwesh Ravi Shrimali combine their extensive expertise in data analytics and marketing to bring you this comprehensive guide. Drawing from years of applying analytics in real-world marketing scenarios, they provide a hands-on approach to learning data science tools and techniques. Who is it for? This book is perfect for marketing professionals and analysts eager to harness the capabilities of Python to enhance their data-driven strategies. It is also ideal for data scientists looking to apply their skills in marketing across various roles. While a basic understanding of data analysis and Python will help, all key concepts are introduced comprehensively for beginners. |
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The Data Analysis Workshop
2020-07-29
Ravi Ranjan Prasad Karn
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John Wesley Doyle
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Shubhangi Hora
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Konstantin Palagachev
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Brent Broadnax
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Pritesh Tiwari
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Ashish Jain
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Gururajan Govindan
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Robert Thas John
– author
The Data Analysis Workshop teaches you how to analyze and interpret data to solve real-world business problems effectively. By working through practical examples and datasets, you'll gain actionable insights into modern analytic techniques and build your confidence as a data analyst. What this Book will help me do Understand and apply fundamental data analysis concepts and techniques to tackle diverse datasets. Perform rigorous hypothesis testing and analyze group differences within data sets. Create informative data visualizations using Python libraries like Matplotlib and Seaborn. Understand and use correlation metrics to identify relationships between variables. Leverage advanced data manipulation techniques to uncover hidden patterns in complex datasets. Author(s) The authors, Gururajan Govindan, Shubhangi Hora, and Konstantin Palagachev, are experts in data science and analytics with years of experience in industry and academia. Their background includes performing business-critical analysis for companies and teaching students how to approach data-driven decision-making. They bring their depth of knowledge and engaging teaching styles together in this approachable guide. Who is it for? This book is intended for programmers with proficiency in Python who want to apply their skills to the field of data analysis. Readers who have a foundational understanding of coding and are eager to implement hands-on data science techniques will gain the most value. The content is also suitable for anyone pursuing a data-driven problem-solving mindset. This is an excellent resource to help transition from basic coding proficiency to applying Python in real-world data science. |
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