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Title & Speakers	Event
Event The Analytics Power Hour 2024-07-09
#249: Three Humans and an AI at Marketing Analytics Summit 2024-07-09 · 04:30 Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host How good are humans at distinguishing between human-generated thoughts and AI-generated…thoughts? Could doing an extremely unscientific exploration of the question also generate some useful discussion? We decided to dig in and find out with a show recorded in front of a live audience at Marketing Analytics Summit in Phoenix! With Michael in the role of Peter Sagal, Julie, Tim, and Val went head-to-GPU by answering a range of analytics-oriented questions. Two co-hosts delivered their own answers, and one co-host delivered ChatGPT's, and the audience had to figure out which was which. Plus, a bit of audience Q&A, which included Michael channeling his inner Charlie Day! This episode also features the walk-on music that was written and performed live by Josh Silverbauer (no relation to Josh Crowhurst, the producer of this very podcast who also wrote and recorded the show's standard intro music; what is it about guys named Josh?!). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. AI/ML Analytics LLM Marketing	Listen
#235: 2023 Year in Review with Josh Crowhurst 2023-12-26 · 05:30 Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest For those who celebrate or acknowledge it, Christmas is now in the rearview mirror. Father Time has a beard that reaches down to his toes, and he's ready to hand over the clock to an absolutely adorable little Baby Time when 2024 rolls in. That means it's time for our annual set of reflections on the analytics and data science industry. Somehow, the authoring of this description of the show was completely unaided by an LLM, although the show did include quite a bit of discussion around generative AI. It also included the announcement of a local LLM based on all of our podcast episodes to date (updated with each new episode going forward!), which you can try out here! The discussion was wide-ranging beyond AI: Google Analytics 4, Marketing Mix Modelling (MMM), the technical/engineering side of analytics versus the softer skills of creative analytical thought and engaging with stakeholders, and more, as well as a look ahead to 2024! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. AI/ML Analytics Data Science GenAI Google Analytics LLM Marketing MMM	Listen
#217: Rethinking Privacy with Jodi Daniels 2023-04-18 · 04:30 Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest , Jodi Daniels – guest @ Red Clover Advisors Are you already inwardly groaning a little bit because our latest episode is all about privacy? Yeah. We know. We've been tracking your emotions, along with your first name, your last name, your birthdate, your government ID number, and your household income for the past ten years. Actually, we just bought that last one (but good for you on the career growth front!). Okay. You know we're just joshing you (which makes sense, since producer Josh Crowhurst stepped in as a guest co-host on this episode), and you know that because you trust us! And THAT'S quite the rambling setup for our discussion with Jodi Daniels, the founder and CEO of Red Clover Advisors and co-author of Data Reimagined: Building Trust One Byte at a Time. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.	Listen
#209: 2022 Year in Review with Josh Crowhurst 2022-12-27 · 05:30 Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest It's that one-time-of-the-year when we do a little bit of navel-gazing, a little bit of prognostication, and, when the year is a year like 2022, a little more cursing than usual. Not only did the podcast hit a fairly meaningless vanity metric milestone this year, but we also maintained our explicit rating! Executive producer Josh Crowhurst joined us to look back on the podcast and the analytics industry in 2022, as well as to do a little bit of crystal ball gazing into 2023 and beyond! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. Analytics	Listen
#183: 2021 Year in Review with Josh Crowhurst 2021-12-28 · 05:30 Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest We did it! Another year in the books, and 2021 was a bit of a ride. As we do every year, on this episode we reflect a little bit on the podcast and then a lot on the industry: what the major themes of 2021 were, and what we think might be coming in 2022. Google Analytics 4, 3rd party cookies, remote work and Zoom meetings, and even the metaverse! Plus, of course, this is our annual excuse to get our executive producer, Josh Crowhurst, on a mic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. Analytics Google Analytics	Listen
#131: 2019 Year in Review 2019-12-31 · 05:30 Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest It's the end of the year, and we know it, and we feel fiiiiine. Or, maybe we have a little anxiety. But, for the fifth year in a row, we're wrapping up the year with a reflective episode: reflecting on changes in the analytics industry, the evolution of the podcast, and the interpersonal dynamics between Tim and Michael. From the state of diversity in the industry (and on the show), to the trends in analytics staffing and careers, to the growing impact of ethical and privacy considerations on the role of the analyst, it's an episode chock full of agreement, acrimony, and angst. And, it's an episode with a special "guest;" it's the first time that producer Josh Crowhurst is on mic doing something besides simply keeping our advertisers happy! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page. Analytics	Listen

#249: Three Humans and an AI at Marketing Analytics Summit 2024-07-09 · 04:30

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host

How good are humans at distinguishing between human-generated thoughts and AI-generated…thoughts? Could doing an extremely unscientific exploration of the question also generate some useful discussion? We decided to dig in and find out with a show recorded in front of a live audience at Marketing Analytics Summit in Phoenix! With Michael in the role of Peter Sagal, Julie, Tim, and Val went head-to-GPU by answering a range of analytics-oriented questions. Two co-hosts delivered their own answers, and one co-host delivered ChatGPT's, and the audience had to figure out which was which. Plus, a bit of audience Q&A, which included Michael channeling his inner Charlie Day! This episode also features the walk-on music that was written and performed live by Josh Silverbauer (no relation to Josh Crowhurst, the producer of this very podcast who also wrote and recorded the show's standard intro music; what is it about guys named Josh?!). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

AI/ML Analytics LLM Marketing

#235: 2023 Year in Review with Josh Crowhurst 2023-12-26 · 05:30

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest

For those who celebrate or acknowledge it, Christmas is now in the rearview mirror. Father Time has a beard that reaches down to his toes, and he's ready to hand over the clock to an absolutely adorable little Baby Time when 2024 rolls in. That means it's time for our annual set of reflections on the analytics and data science industry. Somehow, the authoring of this description of the show was completely unaided by an LLM, although the show did include quite a bit of discussion around generative AI. It also included the announcement of a local LLM based on all of our podcast episodes to date (updated with each new episode going forward!), which you can try out here! The discussion was wide-ranging beyond AI: Google Analytics 4, Marketing Mix Modelling (MMM), the technical/engineering side of analytics versus the softer skills of creative analytical thought and engaging with stakeholders, and more, as well as a look ahead to 2024! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

AI/ML Analytics Data Science GenAI Google Analytics LLM Marketing MMM

#217: Rethinking Privacy with Jodi Daniels 2023-04-18 · 04:30

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest , Jodi Daniels – guest @ Red Clover Advisors

Are you already inwardly groaning a little bit because our latest episode is all about privacy? Yeah. We know. We've been tracking your emotions, along with your first name, your last name, your birthdate, your government ID number, and your household income for the past ten years. Actually, we just bought that last one (but good for you on the career growth front!). Okay. You know we're just joshing you (which makes sense, since producer Josh Crowhurst stepped in as a guest co-host on this episode), and you know that because you trust us! And THAT'S quite the rambling setup for our discussion with Jodi Daniels, the founder and CEO of Red Clover Advisors and co-author of Data Reimagined: Building Trust One Byte at a Time. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

#209: 2022 Year in Review with Josh Crowhurst 2022-12-27 · 05:30

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest

It's that one-time-of-the-year when we do a little bit of navel-gazing, a little bit of prognostication, and, when the year is a year like 2022, a little more cursing than usual. Not only did the podcast hit a fairly meaningless vanity metric milestone this year, but we also maintained our explicit rating! Executive producer Josh Crowhurst joined us to look back on the podcast and the analytics industry in 2022, as well as to do a little bit of crystal ball gazing into 2023 and beyond! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Analytics

#183: 2021 Year in Review with Josh Crowhurst 2021-12-28 · 05:30

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest

We did it! Another year in the books, and 2021 was a bit of a ride. As we do every year, on this episode we reflect a little bit on the podcast and then a lot on the industry: what the major themes of 2021 were, and what we think might be coming in 2022. Google Analytics 4, 3rd party cookies, remote work and Zoom meetings, and even the metaverse! Plus, of course, this is our annual excuse to get our executive producer, Josh Crowhurst, on a mic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Analytics Google Analytics

#131: 2019 Year in Review 2019-12-31 · 05:30

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Josh Crowhurst – guest

It's the end of the year, and we know it, and we feel fiiiiine. Or, maybe we have a little anxiety. But, for the fifth year in a row, we're wrapping up the year with a reflective episode: reflecting on changes in the analytics industry, the evolution of the podcast, and the interpersonal dynamics between Tim and Michael. From the state of diversity in the industry (and on the show), to the trends in analytics staffing and careers, to the growing impact of ethical and privacy considerations on the role of the analyst, it's an episode chock full of agreement, acrimony, and angst. And, it's an episode with a special "guest;" it's the first time that producer Josh Crowhurst is on mic doing something besides simply keeping our advertisers happy! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Analytics

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