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Alexander Gloy

Editor At Large · Fair Observer

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Michael Alexander

author

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Alexander Warmuth

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Title & Speakers	Event
MMM workflow: automated data ingestion, standardization, and Bayesian inference with PyMC-Marketing and Fivetran 2025-10-23 · 15:00 Carlos Trujillo – Principal Data Scientist @ PyMC Labs , William Dean – Principal Data Scientist @ PyMC Labs , Luke Alexander – Senior Product Manager @ Fivetran Date: 2025-10-23. Joint webinar showing how a modern data integration layer can transform Bayesian Marketing Mix Models (MMMs). From automated data ingestion and standardization with Fivetran connectors and dbt models to Bayesian inference and performance optimization with PyMC-Marketing. You will learn: unify ad and commerce data across platforms; transform standardized tables into model-ready datasets; run Bayesian MMMs with uncertainty quantification, adstock and saturation effects, and budget optimization; and scale a production-ready MMM pipeline across markets and brands. Start time: 15:00 UTC (8:00 PT / 11:00 ET / 5:00 Berlin). Fivetran dbt pymc-marketing	Building a production-ready MMM pipeline with Fivetran and PyMC-Marketing

Title & Speakers

Event

MMM workflow: automated data ingestion, standardization, and Bayesian inference with PyMC-Marketing and Fivetran 2025-10-23 · 15:00

Carlos Trujillo – Principal Data Scientist @ PyMC Labs , William Dean – Principal Data Scientist @ PyMC Labs , Luke Alexander – Senior Product Manager @ Fivetran

Date: 2025-10-23. Joint webinar showing how a modern data integration layer can transform Bayesian Marketing Mix Models (MMMs). From automated data ingestion and standardization with Fivetran connectors and dbt models to Bayesian inference and performance optimization with PyMC-Marketing. You will learn: unify ad and commerce data across platforms; transform standardized tables into model-ready datasets; run Bayesian MMMs with uncertainty quantification, adstock and saturation effects, and budget optimization; and scale a production-ready MMM pipeline across markets and brands. Start time: 15:00 UTC (8:00 PT / 11:00 ET / 5:00 Berlin).

Fivetran dbt pymc-marketing

Building a production-ready MMM pipeline with Fivetran and PyMC-Marketing

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