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As one of the world's largest fast-food chains, McDonald's manages massive amounts of data for customers, sales, inventory, marketing, and more. And at that scale, ensuring the accuracy, reliability, and quality of all that data comes with a new set of complex challenges. Developing manual data quality checks with legacy tools was too time consuming and resource-intensive, requiring developer support and data domain expertise. Ultimately, they struggled to scale their checks across their enterprise data pipelines.

Join our featured customer session, where you’ll hear from Matt Sandler, Senior Director of Data and Analytics at McDonald’s, about how they use the Lightup Deep Data Quality platform to deploy pushdown data quality checks in minutes, not months — without developer support. From reactive to proactive, the McDonald’s data team leverages Lightup to scale their data quality checks across petabytes of data, ensuring high-quality data and reliable analytics for their products and services. During the session, you’ll learn:

• The key challenges of scaling Data Quality checks with legacy tools
• Why fixing data quality (fast) was critical to launching their new loyalty program and personalized marketing initiatives
• How quickly McDonald’s ramped up with Lightup, transforming their data quality struggles into success

After the session, you’ll understand:

• Why McDonald’s phased out their legacy Data Quality tools
• The benefits of using pushdown data quality checks, AI-powered anomaly detection, and incident alerts
• Best practices for scaling data quality checks in your own organization

Talk by: Matt Sandler and Manu Bansal

Here’s more to explore: Data, Analytics, and AI Governance: https://dbricks.co/44gu3YU

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