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Battling Digital Marketing Fraud with Rich Kahn
2025-01-06 · 13:00
Rich Kahn
– Co-Founder and CEO
@ Anura
Today, we’re joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about: Why digital marketing is a hot spot for fraudstersThe numerous benefits of reducing fraudHow to increase Return on Ad Spend (ROAS)Who is taking better advantage of AI: fraudsters or those battling fraud? |
SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations |
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