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MARKETING ANALYTICS VS. PRODUCT ANALYTICS

2023-02-01 · Superweek 2023

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by Adam Greco (Hightouch)

Amplitude Analytics Google Analytics Marketing Mixpanel

Marketing teams need analytics. Product teams need analytics. There are marketing analytics vendors like Google Analytics and Adobe Analytics. There are product analytics vendors like Amplitude and Mixpanel. But what are the real differences between marketing and product analytics? Do organizations need different teams for each? Should organizations use both types of tools? Will one replace the other or will these disciplines converge?