Topic

Mixpanel

product_analytics user_behavior digital_analytics web_analytics

Activities

1

tagged

Activity Trend

2 peak/qtr

2020-Q1 2026-Q1

Top Events

Data Engineering Podcast 4 Superweek 2023 1 The Analytics Power Hour 1

Top Speakers

Tobias Macey 4 Brian Platz 1 Julie Hoyer 1 Tim Wilson (Analytics Power Hour - Columbus (OH) 1 Louis Brandy 1 Val Kroll 1 Priyendra Deshwal (NetSpring) 1 Tejas Manohar (Hightouch) 1 Moe Kiss (Canva) 1 Michael Helbling (Search Discovery) 1 Adam Greco (Hightouch) 1

Activities

Showing filtered results

All Video Podcast Book

Filtering by: Superweek 2023 ×

MARKETING ANALYTICS VS. PRODUCT ANALYTICS

2023-02-01 · Superweek 2023

talk

by Adam Greco (Hightouch)

Adobe Analytics Amplitude Analytics Google Analytics Marketing

Marketing teams need analytics. Product teams need analytics. There are marketing analytics vendors like Google Analytics and Adobe Analytics. There are product analytics vendors like Amplitude and Mixpanel. But what are the real differences between marketing and product analytics? Do organizations need different teams for each? Should organizations use both types of tools? Will one replace the other or will these disciplines converge?