TOCA Football, the largest operator of indoor soccer centers in North America, leverages accurate data to power analytics for over 30 training centers, providing everything from operational insights for executives to ball-by-ball analysis.

In 2020, the team adopted a cloud-native data stack with dbt to scale analytics enablement for the go-to-market org, including the company’s finance, strategy, operations, and marketing teams. By 2022, their lean team of four was struggling to gain visibility into the health and performance of their dbt models. So, what was the TOCA team to do? Two words: data observability.

In this talk, Sam Cvetkovski, Director, Data & Analytics discusses how TOCA built their larger data observability strategy to reduce model bloat, increase data accuracy, and boost stakeholder satisfaction with their team’s data products. She shares her biggest “aha!” moments, key challenges, and best practices for teams getting started on their dbt reliability journeys.

Speakers: Sam Cvetkovski, Director, Data & Analytics, TOCA Football; Barr Moses, Co-Founder & CEO, Monte Carlo

Register for Coalesce at https://coalesce.getdbt.com