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Superweek talk 2025-02-01

BUILDING A GA4-DRIVEN DATA STRATEGY FOR A GLOBAL LEADER IN AGRICULTURE

Event: Superweek 2025

Speakers

Roberto Guiotto

Tag Manager Italia

Topics

Analytics BI BigQuery Databricks Google Analytics Marketing Power BI

Description

Tag Manager Italia collaborated with CNH to design and implement a global GA4-based data strategy, unifying analytics across their extensive operations. This session explores the whole project, with a focus on how advanced tools like BigQuery and Databricks enabled data centralization, while custom Power BI dashboards and privacy-compliant frameworks empowered informed decisions and enhanced marketing and business outcomes.