Bridging the Gap: Using Generative AI for Audience Insight & Segmentation

Seats are limited to 16 attendees. Register here to save your spot. 

https://www.snowflake.com/event/marketing-data-stack-roundtable-swt-amsterdam-2025/

This roundtable explores how generative AI (GenAI) is revolutionizing audience segmentation and insights. The discussion will focus on practical, in-the-moment applications that empower marketers and media professionals to move beyond static data analysis. We will examine how GenAI tools, like those available natively on Snowflake Cortex, can translate complex data filters into rich, narrative-driven audience descriptions. 

The conversation will also highlight how GenAI capabilities streamline workflows by allowing users to build audience segments using natural language, democratizing access to data and accelerating decision-making. The goal is to provide a clear, concise, and actionable understanding of how GenAI is bridging the gap between raw data and powerful, human-centric insights.

Join Toyota Motor Europe to discover their journey towards a fully operationalized Data Mesh with dbt and Snowflake.

TME (Toyota Motos Europe), one of biggest automobile manufacturing companies, oversees the wholesale sales and marketing of Toyota and Lexus vehicles in Europe. This session will showcase how dbt Cloud and Snowflake are supporting their data strategy.

They will elaborate on challenges faced along the way, and how their platform is supporting their future vision, e.g. enabling advanced real-time analytics, scaling while maintaining governance and best practices and setting themselves up with a strong data foundation to launch their AI/ML initiatives.