Businesses need to predict what customers want and create personalized experiences to gain a competitive advantage and drive revenue. They need to deliver customized, tailored interactions that increase customer acquisition, improve loyalty and increase satisfaction. Join Fullstory’s Head of Data Products to learn how Data + Engineering teams can supercharge tools like DialogFlow and BigQuery with unprecedented behavioral data to accurately forecast and create experiences that outpace the competition and keep customers coming back for more. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Explore how conversational AI is enhancing user experiences in every industry by augmenting decision making and providing personalized recommendations. Hear how Bud Financial and Scotts Miracle-Gro produced chatbots to better serve the needs of and engage with their clients and customers. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Traditional enterprises can unlock their full potential and achieve transformative results by adopting a Cloud-first, AI-first approach. In this session, Infosys experts share a comprehensive blueprint powered by Infosys Topaz and Infosys Cobalt offerings on Google Cloud. Gain insights into the power of this dynamic duo and learn how Infosys is uniquely positioned to navigate enterprises through this transformative journey. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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This talk will focus on understanding what CNAPP is and its major pillars for cloud infrastructure and application security. Explore why a ״shift-right״ security approach and runtime insights are crucial for dynamic, modern cloud-native security that effectively consolidates Devs, Sec & Ops contextual analysis from runtime to code. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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In this presentation, we delve into the cutting-edge realm of large-scale AI training and inference, focusing on the open models and their deployment on Google Cloud Accelerators. Open models such as the Llama family of LLMs and Gemma are state-of-the-art language models that demand robust computational resources and efficient strategies for training and inference at scale. This session aims to provide a comprehensive guide on harnessing the power of PyTorch on Google Cloud Accelerators, specifically designed to meet the high-performance requirements of such models.

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Data scientists are under pressure to produce more and better results with fewer resources. This session will explore how Vertex AI can help data scientists be more productive. Mayo Clinic will show how they make it easy for their users to analyze data, experiment, train and deploy models through the use of Vertex AI features such as Workbench, AI Studio, Model Garden, Training and Inference, and Big Query. We’ll also cover recently released features of Vertex such as Colab Enterprise and Feature Store.

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Learn how Cloud Deploy advances your CI/CD pipeline. Frequent and safe deployment is crucial for software development. Cloud Deploy stands out as a fully managed application delivery platform on Google Cloud for strategic delivery. It supports progressive delivery including canary, verification, and automation. This session will delve into the capabilities of Cloud Deploy and how technology startup Ubie is leveraging it to enhance its development processes for both dev and platform teams.

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I'm here to tell you about a game-changer: Gemini, and how it transformed my approach to apps script support. Recently I was working with a client who needed to transition a custom apps script they developed over to a newly formed support team. The support team did not have any background in Google Apps Script and the team consisted of a mix of project managers, business analysts and Google Workspace admins.

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In the era of multimodal generative AI, a unified governance-focused data platform powered by Gemini becomes paramount. Join this session to learn how BigQuery fuels your data and AI lifecycle from training to inference, by unifying structured and unstructured data such as text, images and audio, while encompassing security and governance. Learn how Priceline is using BigQuery and Vertex AI to reinvent customer experiences and lead the industry in data and AI innovation.

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Explore the latest advances in Cloud's key management services. You’ll see demos focusing on data protection services that help meet our customers’ most stringent data security, privacy, and compliance needs, including the latest release of AutoPilot, HSM, and more.

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Join us to learn how to activate the full potential of your data with AI in BigQuery. Take an in-depth look at how BigQuery's core integration with generative AI models like Gemini, coupled with its petabyte-scale analytics capabilities, enables new possibilities for gaining insights from your data. Learn how to derive insights from your untapped and unstructured data such as images, documents, and audio files, and explore BigQuery vector search and multi-modal embeddings, all powered by Google's industry-leading AI capabilities in BigQuery using simple Cloud SQL queries. You will also learn how Unilever is creating a data strategy that allows data teams to scale efficiently and rapidly experiment with AI models and gen AI use cases.

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Digital transformation startup, ClearObject, is leading the way in helping organizations unlock the value of generative AI by creating custom applications for a variety of industries, from Financial Services, Manufacturing, Food and Beverage, and Education. In this lightning talk, you’ll hear how ClearObject goes from ideation to customer value, exploring the complete lifecycle of generative AI product development with real-world examples using Vertex AI, Google Cloud, and Workspace apps.

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Learn how Thales, a leader in global data security, has partnered with Google Workspace to help organizations across the world maintain granular data control and localized encryption to meet stringent regional and industry requirements around data privacy and sovereignty. Thales and Google will share how organizations can leverage Gemini and Google Workspace apps while keeping their sensitive data private.

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Distributed applications across cloud require better performing, highly reliable and secure networks to run efficiently. As organizations adopt distributed cloud architectures across regions, the network design is critical to ensure that distributed applications can securly connect and scale to deliver best business results. In this session, we will share modern network designs, show demos utilizing existing and new products, and customer case studies.

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For many modern organizations, managing across hybrid, multicloud, and traditional on-premise applications efficiently has been challenging. Red Hat OpenShift and Google Cloud simplify your cloud journey with flexible and proven containerized compute capabilities.

In this session, we'll cover: -How you can leverage recent OpenShift on Google Cloud innovations -How you can improve business intelligence and insight with Arm and mixed-cluster support -How customers are leveraging OpenShift on Google Cloud to achieve success

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Unifying storage for your data analytics workloads doesn‘t have to be hard. See how Google Cloud Storage brings your data closer to compute and meets your applications where they are, all while achieving exabyte scale, strong consistency, and lower costs. You'll get new product announcements and see enterprise customers present real-world solutions using Cloud Storage with BigQuery, Hadoop, Spark, Kafka, and more.

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More customers are moving their critical workloads to Cloud SQL for SQL Server to take advantage of built-in high availability, data protection, security, and integration with other Google Cloud services. In this session, we’ll explore new capabilities that make it easier than ever to manage and scale your SQL Server databases with Cloud SQL, and we’ll dig into how to minimize downtime during migration using the Database Migration Service.

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Unlock the full potential of your cloud journey without sacrificing security. This session showcases the latest network security innovation from Palo Alto Networks and Google Cloud, designed to elevate your cloud security posture with unmatched ease of use. Join us and discover the next generation of Google Cloud network firewall protection. Watch a solution overview and customer use-case discussion on an offering that provides a cloud-first, easy to deploy operation, powered by Palo Alto Networks’ threat prevention technologies. Please note: seating is limited and on a first-come, first served basis; standing areas are available. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Come to this fireside chat with Seth Vargo to learn more about the ultimate hybrid cloud use case. We'll explore use cases where Alphabet products run on some of your favorite Google Cloud offerings such as Google Kubernetes Engine (GKE). Why don't we run everything at Alphabet on Google Cloud? Why do some products run partially on cloud? How do Alphabet engineers take advantage of products like GKE, Cloud Run, Vertex AI, and Gemini exposed over hybrid channels? We'll shed light on how our internal innovation influences the products available to our customers and vice-versa.

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In an industry that has been hit by change over the last two decades, media companies were forced to do two things: adapt or die. In this session, you will learn how US News and World Report, founded as a media company in 1933, chose to put their customers first and implemented Vertex AI Search. After launching the feature for only a few weeks, US News saw a double digit impact in key metrics like click-through rate, time spent on page, and traffic volume to its pages. Join us to learn how US News pulled it off with Google Cloud!

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Join fellow founders for a celebratory farewell at the Founders Toast, closing out the Next Startup Lounge experience! Reflect on achievements, connect with other founders, and get inspired for the future.

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This interactive Q&A session provides a unique opportunity to engage with the minds behind GenAI innovations in marketing and website modernization. Directly converse with the creators and client teams who are using these solutions to drive significant business outcomes, offering insights into practical applications and success stories. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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Kevin A. “KAM” McGrail KAM will start with a foundation on what Artificial Intelligence is, its impact on the CIA security model, & a quick history lesson about AI-Enabled cyberattacks. He will then discuss other problems including discussing AI policy & the new Shadow IT threat AI tools present. Finally, Kevin will discuss a few key solutions including using his signature, "Think Evil" process for cybersecurity. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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In this session, Fortinet and Google Cloud will jointly present on how Fortinet's AI-powered security solution integrated with Google Cloud's native security services can help organizations make better informed decisions, rapidly respond to threats, and save time on even the most complex tasks. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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WPP provides a radically new framework to think about AI and how it can be used to address any friction across any supply-chain in any industry. A bold claim! They use marketing, media and communications - problems we're all familiar with - as an example. Lifting the hood on the plethora of algorithmic problems that need be orchestrated to solve this mind-boggling complex problem. Daniel showcases how this new framework to think about AI can help organizations choose the right AI's to solve, build and scale differentiated solutions. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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