Ready to take your MySQL applications to the next level? Join us as we explore how leading enterprises across diverse industries are leveraging Cloud SQL for MySQL to handle their most demanding workloads and deep-dive some exciting innovations with vector search in MySQL. In this session, we'll dive deep into advanced features of Cloud SQL Enterprise Plus, including improved performance and availability, plus learn practical tips and tricks to tune your MySQL database for maximum performance.

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AI is transforming modern business, and underpinning this revolution is the platform. Platform builders and architects are the unsung heroes who create the foundation that brings AI to life while balancing ongoing modernization and optimization efforts. Learn how containers are helping platform teams accelerate AI initiatives, while driving innovation and stability. We'll dive into topics such as price-performance, cost control, and security to make sure platform builders can harness the true power of AI innovation. Finally, get actionable lessons from Shopify's platform-building journey – learn from their victories and setbacks

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Learn how WellSky is integrating Google Cloud's healthcare and Vertex AI capabilities to reduce the time spent completing documentation outside work hours -- what clinician's call “pajama time”. Patient care is highly regulated, requiring significant focus from clinicians to produce compliant documentation. Generative AI can help shorten and simplify the process of extracting key information from ambient conversations and clinical documentation to complete long structured forms. Explore how WellSky leverages technology to gain efficiencies in care provision, workforce satisfaction, and caregiver retention.

Please note: seating is limited and on a first-come, first served basis; standing areas are available

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The potential impact of AI across capital markets is more compelling than ever. From empowering quantitative research and trading, to optimizing liquidity, risk management and regulatory reporting – join us as industry executives share their insights on crafting efficient data platforms that drive AI innovation and automation.

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Congratulations! You have successfully deployed your VM-based application on Compute Engine. Now you must understand how you can operate and optimize your applications for reliability, performance, and security. In this session, we will talk about how you can optimize day 2 management activities for your workloads and how you can use different products to address this challenge. Learn best practices and new features from Google Cloud on automating your infrastructure management, from application deployment to monitoring and troubleshooting.

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Generative AI is accelerating conversational AI experiences across a multitude of use cases – from customer service to travel, food ordering, employee assistants, and more. In this session, learn how Vertex AI makes it easy for developers – even those without ML experience – to build AI-powered chatbots and conversational experiences powered by generative AI and grounded in enterprise data. Learn from customers who are leveraging Vertex AI to deliver innovative new customer touchpoints.

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Employees waste valuable time and struggle to deliver high-quality results due to fragmented tools and scattered information. Solve this challenge with Google Cloud's Vertex AI and build powerful employee assistants! These AI-powered tools empower knowledge workers to quickly find relevant information, summarize context, answer questions, and even generate content. Join our session to learn how Vertex AI simplifies AI development for various functions – including marketing, sales, finance, and more. Our platform offers a user-friendly developer environment, prebuilt components, and robust tools, ensuring rapid prototyping and quality management for your enterprise-grade AI applications.

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As AI adoption continues to grow at a rapid pace, data governance will become critical to ensure high-quality data powers AI models and large language models. Learn about the newest data governance innovations for Dataplex, including new integrations with Vertex AI, to help enterprises centrally discover, manage, monitor, and govern data across all data types to power analytics and AI at scale. Learn from leaders at Orange and Ford on how they are leveraging Dataplex to securely manage and govern their data in the AI era.

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As organizations - especially startups - strive for innovation, adaptability, and flexibility, the ability to tap diverse perspectives represents a vital opportunity to build universally accessible technology that helps everyone express themselves and reach their full potential.. Join this panel discussion to hear strategies and actionable advice for accelerating success through a representative workforce.

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Conversational large language model (LLM) agents have the potential to revolutionize the online customer journey, but they carry substantial risks. How can we evaluate the nuance and effectiveness of an agent’s conversational outputs when there isn’t any ground truth for comparison, and without using hundreds of hours of manual conversation time? Join this technical deep-dive to learn how Alaska Airlines has unlocked 10x productivity gains by training generative AI agents to converse at scale with their customer-facing LLM chatbots.

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You’ve provisioned your cloud resources with infrastructure as code. A year later, you find yourself refactoring it to better manage resource usage and dependencies and add a new region, runtime, or project. In this session, you’ll learn the patterns and practices to go from zero to the multi-region, multi-runtime, multi-project, multicloud scale. By establishing the foundation for scale in the beginning, you can lessen your refactoring effort and add new runtimes, regions, projects, and even clouds to your system.

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Deutsche Bank has an ambitious goal to scale its use of cloud and AI in order to transform the bank. However, as a 154 year-old bank in an industry where trust is fundamental to its long-term success, it needs to balance the ambitious use of these new technologies with robust risk management. DB’s partnership with Google since 2020 has enabled us to combine these skills and develop a safe, scalable AI environment using Vertex AI to provide data scientists with an interactive development experience with both traditional machine learning pipelines, and more recently, enabling them to explore the possibilities with generative AI

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Meet The Bank of New York Mellon’s virtual assistant who is helping employees to find relevant information and answers to their questions. Discover the evolution of virtual assistant’s architecture and the lessons learned from their journey. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Discover how Robert Bosch, the world's largest automotive supplier, revolutionizes marketing through Gen AI-powered solutions. They are streamlining processes, optimizing resource allocation, and maximizing efficiency across 100+ decentralized departments. Unlike traditional methods, our Gen AI services offer simplicity in image-to-text, content creation, and translation in 130 languages to deliver improvements in just 30 days. Explore how Bosch utilized Google Vertex AI and BigQuery, transforming marketing operations rapidly for tangible results. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Generative AI is changing the game, unlocking significant value across the communication service provider (CSP) value chain, and changing how CSPs and their customers interact with technology. Generative AI is enabling new monetization, network, and customer experience models. In this session we will share how Google Cloud is helping CSPs become an AI-driven Telecom. We will share how our CSPs customers are implementing gen AI to improve online self service, increase effectiveness of agent assisted interactions, create optimized next best offers, automate network operations, and ensure data security and compliance at scale.

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Discover how Alaska Airlines is harnessing the power of generative AI to create a personalized and intuitive destination search experience for customers. Gain insights into the data transformation journey that has enabled Alaska Airlines to seamlessly integrate genAI into their customer-facing platforms. Learn how Alaska Airlines has collaborated with Google Flights Enterprise and Google Cloud Consulting to design a user-centric experience that empowers customers to explore and discover new destinations with ease.

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Artificial intelligence (AI) promises transformative potential but the journey from a brilliant AI concept to successful implementation and tangible returns on investment can be complex. Join our expert panel, featuring Automation Anywhere, OpenText, UKG for a candid and insightful discussion on the key lessons learned from real-world applied AI solutions.

Gain their perspective on identifying high-impact AI use cases, measuring project success, and integrating AI into core business processes. Discover best practices for aligning AI initiatives with broader business goals, building scalable AI, and driving adoption. Learn from the successes and challenges of those at the forefront of applied AI.

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There's a lot involved in building modern software. How can you build something powerful and extensible, without drowning in complexity? Join Google and industry experts for demos and best practices around making modern software development easier with our AI. We'll talk about the bleeding-edge of technology, how you can adopt it, and how Google does it ourselves. This is a talk by developers, for developers, so buckle up.

Want to be among the first to get hands-on with Google Cloud innovations? Click the blue “See what’s next” button above to let us know, and jump to the front of the line. Want to get building on Vertex AI right now? Head to g.co/next/vertex and get going in minutes.

Join CEO, Craig Walker, as he recaps Dialpad’s "12 Months of AI" initiative. A spinout of Google, learn how Dialpad’s build on Google Cloud was crucial to providing scalability and unveiling new features monthly. Gain insights into lessons learned through Dialpad’s $50 million commitment to AI and how to leverage these features for scalable revenue growth in this enlightening session. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

There's a lot involved in building modern software. How can you build something powerful and extensible, without drowning in complexity? Join Google and industry experts for demos and best practices around making modern software development easier with our AI. We'll talk about the bleeding-edge of technology, how you can adopt it, and how Google does it ourselves. This is a talk by developers, for developers, so buckle up.

Want to be among the first to get hands-on with Google Cloud innovations? Click the blue “See what’s next” button above to let us know, and jump to the front of the line. Want to get building on Vertex AI right now? Head to g.co/next/vertex and get going in minutes.

Hear stories from Crystal Huang (General Partner at GV) and Bruno Aziza (Partner at CapitalG) about how disruptive Generative AI startups convinced them to invest over $100M in funding and what unrealized value their investments are unlocking.

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While businesses strive for accessible and inclusive workplaces, scale can be a challenge as the needs of each employee are unique. AI helps us make a powerful move toward evening the playing field. We will discuss the challenges employees from the d/Disability and n/Neurodivergent communities may face in the workplace and learn how Gemini features for Google Workspace lower access barriers to support a more equitable work environment. Dive into how Gemini features provide accessibility and create a more equitable workforce.

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Gemini is a contextual real-time assistant baked right into Workspace, one that lets you become a better writer, visual designer, data analyst, and project manager. In this session, discover how Gemini for Google Workspace empowers your teams to build more creative campaigns, maximize follow-through with prospects, and accelerate business opportunities. See real-world use cases showcasing how Gemini automates tasks, boosts efficiency, and frees time to focus on higher value work – driving greater impact, revenue, and returns on investment.

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Artificial intelligence (AI) solutions are rapidly evolving. With the exciting new developments in both predictive and generative AI, it's a crucial time for data science and ML teams to evaluate platforms for their enterprise needs. This talk provides a roadmap to navigate essential considerations such as model tuning, cost considerations, latency, security, safety, and flexibility. Attendees will gain practical insights to guide their organization's platform selection and understand how Vertex AI addresses those needs.

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Organizations need powerful security solutions to their most sensitive assets. But the familiar approach of bolting on more security products is unsustainable. Instead, the convergence of key capabilities can reduce complexity, increase productivity, and deliver stronger security outcomes. In this spotlight, leaders from Google and Mandiant will share our insight into the threat landscape and our latest innovations that make Google part of your security team. We’ll demonstrate new Gen AI-driven security capabilities that help prevent threats, eliminate toil, and empower talent. And you’ll hear from leaders who have adopted our solutions to transform their security programs.

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