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Event

Superweek 2016

2016-02-01 Superweek Visit website ↗

Activities tracked

3

Superweek 2016 - Analytics conference in Hungary

Filtering by: Avinash Kaushik ×

Sessions & talks

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ASK ME ANYTHING - Avinash Kaushik / USA

2016-02-01
talk
Avinash Kaushik (Market Motive, USA)

After a day full of amazing ideas here's your chance to ask Avinash anything on any topic that you care about. Bring your unique problems and challenges and ask for guidance, raise a complicated topic and request, if possible, simple solutions!

COMMUNICATING SIMPLY: VISUALIZATIONS THAT DRIVE ACTION

2016-02-01
talk
Avinash Kaushik (Market Motive, USA)

We die at the last mile very often. We do all this work, it is then presented in a way to leaders that makes it really hard to figure out what the heck is going on. We walk through how to present data simply, to truly communicate the insight we really want to. The cool part about this session is that everyone can participate: Avinash shows a slide. Everyone shares idea on how to fix it, then he shows how he'd fixed it.

OBSESSING ABOUT THE BUSINESS, RATHER THAN THE BUSINESS OF ANALYTICS

2016-02-01
talk
Avinash Kaushik (Market Motive, USA)

The See-Think-Do-Care framework, its obsession is with Content first, then Marketing, then Measurement. It is the only order that works. So often we see Measurement, then sometimes Marketing and only rarely Content. This is the message he's talking to CEOs.