Tired of outdated Firebase Crashlytics alert settings? So are we! We’re giving Crashlytics in-console alerts a complete overhaul, addressing what’s been your top feedback since 2012. But we’re not stopping there. To unlock even more powerful alerting capabilities, we’re integrating Crashlytics with Google Cloud. Harness the power of BigQuery and the Google Cloud Observability suite to create advanced, enterprise-grade alerts tailored to your specific needs. Join us to learn how this revamped alerting system can streamline your debugging workflow and improve your app’s stability.

As attackers get more creative, organizations need to take a defense-in-depth approach to mitigate data exfiltration risks and reduce their attack surface. Join us in this session to learn about some of the most common attack vectors that can lead to data exfiltration, and discover which Google Cloud security controls can help foil these attacks.

Successful AI transformation requires more than technology. Discover how 66degrees’ Enterprise AI Blueprint has empowered organizations across industries to achieve measurable business outcomes with AI on Google Cloud. We’ll share effective strategies and methods for building a strong technical foundation, democratizing data and AI access through data supply chains, and deploying AI and agentic AI solutions across your business that drive return on investment (ROI) by focusing on revenue-enhancing customer experiences and operational cost savings.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Google Cloud's Yasmeen Ahmad, Deutsche Telekom's VP of Data & Architecture Ashutosh Mishra and Snap's Senior Engineering Leader Bo Chen for a fireside chat exploring the future of the data lakehouse. They'll discuss how evolving architectures can empower organizations to handle explosive data growth and leverage the full potential of AI. Gain valuable insights into building a future-proof data foundation that fuels innovation in 2025 and beyond.

Join Google Cloud’s leading security experts along with security leaders from leading enterprise companies to discuss cybersecurity challenges in the age of generative AI. In this live panel discussion, learn how clever cybercriminals are weaponizing this revolutionary technology to launch mind-blowing attacks. We’ll dive headfirst into the latest tricks, from AI-fueled attacks to autonomous hacking tools that operate with chilling efficiency. Discover how companies are fighting back with cutting-edge defenses with tales directly from security practitioners, including solutions from leading security ISVs (independent software vendors). By the end of this session, you’ll have the knowledge you need to outsmart the bad guys and protect your digital kingdom – today and tomorrow.

Discover the latest breakthroughs in Cloud Storage. This executive session provides a high-level overview of the latest object, block, file storage, and backup and recovery solutions. Gain insights into our cutting-edge storage technologies and learn how they can optimize your infrastructure, reduce costs, and enhance your data management strategy. Don’t miss this opportunity to learn directly from Google executives about the future of storage. This session is a must for IT decision-makers seeking a competitive edge.

Explore the journey behind building the McKinsey Value Intelligence Assistant, bringing AI powered curation and insights to key business leaders by integrating dozens of datasets, filings and earnings call transcripts from 50K global companies. Gain insights into overcoming challenges in system architecture, data security, and real-time analytics to create a robust, cloud-native data intelligence platform with a small team in a short period time and the resulting business impact!

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This talk explores building highly available solutions on Google Cloud by focusing on multi-layered failover strategies to achieve seamless failover. We will delve into leveraging DNS and load balancing products/features for internet ingress traffic, intra-VPC communication between workloads, and inter-VPC connectivity failover patterns for complex deployments. Gain practical insights and best practices to ensure your applications remain accessible and performant, even during disruptions, through real-world examples and interactive whiteboard discussions.

Join us to learn about how you can migrate virtual machines and deliver AI-enabled applications with Red Hat OpenShift Dedicated on Google Cloud. In this session, we’ll cover a comprehensive set of AI and virtualization technologies on OpenShift Dedicated including: - OpenShift Virtualization to migrate, manage and deploy VMs alongside containers - Red Hat OpenShift AI and IBM watsonx.ai to build, train, test and deploy AI models in the cloud - Google Cloud’s Vertex AI and virtualization capabilities for bare metal infrastructure.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us as we explore an exciting collaboration between the Allen Institute for Artificial Intelligence (Ai2) and Google Cloud, bringing the power of open-source AI to the research community. This initiative provides researchers and developers with access to OLMo, Ai2's state-of-the-art open language model, leveraging Google Cloud's scalable infrastructure. By prioritizing data transparency and open access, this initiative is poised to transform how AI is developed and deployed, fueling a new era of innovation in science, healthcare, public sector, and other regulated industries.

Changes to Oracle’s long-standing licensing policies regarding Google Cloud have opened up a new avenue for customers to run their Oracle databases. Learn how Google’s infrastructure and network serve as the perfect foundation for maintaining performance and availability on your critical applications, while giving you a path to integrate those applications with industry-leading AI. Find out how customers are modernizing their workloads on Google Cloud as well as what’s next for their applications.

You’re invited to the 2024 Partner All-stars Toast – a special celebration honoring your outstanding achievements across Artificial Intelligence, Sales, Marketing, Solutions Engineering, and Delivery Excellence categories. Join us for a 30-minute reception where Google Cloud leadership will kick things off with a champagne toast recognizing your contributions. Connect with fellow All-Stars and Googlers in the Partner Summit Lounge, and don’t forget to pick up your exclusive 2024 All-star pin as a keepsake of this memorable event!

This talk offers demonstrations and live discussions on how to rapidly deploy production-ready GKE or Slurm clusters using Cluster Toolkit and Terraform. Leverage the latest GPUs to accelerate machine learning workloads and optimize resource utilization with GKE's Kueue, autoscaling Slurm, and Dynamic Workload Scheduler (DWS). Explore storage solutions like Google Cloud Storage (GCS), GCSFuse, Filestore Zonal, and Parallelstore. Leave this session with the tools and knowledge you need to deploy a high-performance ML cluster in minutes.

In this session, we'll delve into how AI is reshaping the landscape for leading brands. We'll examine the concrete ways AI is being used to enhance marketing effectiveness, drive operational efficiency, and build sophisticated agentic systems. We'll showcase how Google Cloud's AI solutions can enable brands to gain actionable insights from data, automate complex processes, and create seamless, personalized customer experiences. Learn how to unlock the power of AI to elevate your brand's performance and achieve sustainable growth.

With great power comes great responsibility – and the need for confidentiality. This talk explores how confidential computing technology can act as a powerful shield for your AI deployments. We’ll show how Confidential Computing and confidential accelerators safeguard sensitive data and algorithms, even during processing, to ensure that your AI workloads remain protected throughout their life cycle.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your high performance computing (HPC) with Google Cloud. Join this session to learn how Parallelstore, advanced tools, and expert support accelerate performance, reduce costs, and boost innovation. Optimize your HPC environment for maximum efficiency and gain a competitive edge. Explore the future of HPC and transform your organization.

Want to spend less time debugging and more time innovating? GitHub’s developer-first platform provides cutting-edge features to revolutionize your workflow, allowing you to build smarter and faster with minimal effort and maximum impact. Dive into AI-native development and get a peek at our latest Copilot-powered tools, designed for agentic experiences and developer choice and  hear from Verily about how GitHub’s platform enhances innovation and productivity.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Agentic AI systems offer interesting opportunities. These AI systems have the ability to reason, plan, and act autonomously to achieve their goals unlocking a vast array of possibilities including the automation of complex tasks and the creation of innovative AI-powered applications. This talk delves into three approaches for agentic AI: 1) Building on Agentspace 2) Using NotebookLM 3) 3rd Party Agentic AI on Google Participants will have a solid understanding of how to get started with agentic AI by the end of the session.

This session demonstrates several areas of how Cloud Assist can help to design, operate and optimize your Cloud applications via examples.

Running performance-intensive services at scale while meeting the rigorous security and compliance requirements of some of the most demanding public and private sector organizations presents many interesting challenges. In this talk, you will hear how Pexip, a leading video technology provider, works to build, operate, and protect their global technology platform with the help of Google Cloud security solutions.

Build intelligent search with Vertex AI Embeddings. This hands-on lab explores text and multimodal embeddings (images & video), showing you how to transform data into numerical representations for enhanced search. Learn to create a simple e-commerce search system that finds products based on text, images, and videos.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Experience what a real cyberattack is like in ThreatSpace, a digital training ground on Google Cloud. While the Mandiant red team tries to break into your system, the Mandiant incident response team guides you through the investigation. Use Google Security Operations and Threat Intelligence tools to uncover how the attackers got in and what they’ve done. Extra points if you can catch the bad guys!

This hands-on lab equips you with the practical skills to build and deploy a real-world AI-powered chat application leveraging the Gemini LLM APIs. You'll learn to containerize your application using Cloud Build, deploy it seamlessly to Cloud Run, and explore how to interact with the Gemini LLM to generate insightful responses. This hands-on experience will provide you with a solid foundation for developing engaging and interactive conversational applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

In this session, Fortinet and Google Cloud will jointly present on how Fortinet's AI-powered security solution integrated with Google Cloud's native security services can help organizations make better informed decisions, rapidly respond to threats, and save time on even the most complex tasks.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

As the volume and value of data in cloud surges, defending it is an ever increasing challenge. In 2022, 94% of cloud tenants were targeted every month, and 62% are successfully compromised. A focus on preventing breaches is no longer sufficient – data must be defensible, even after a compromise. This session explores how to expand your cybersecurity strategy, enabling you to control risk, recover quickly and safely in the event of an incident, and ensure your Google Cloud data and business stand resilient against cyberattacks.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.