AI agents are revolutionizing organizations by embedding AI into workflows, delivering autonomous outcomes. While this offers opportunities, it also introduces risks. To mitigate these, we must implement agent-specific controls. AI is a powerful security tool, enabling resilience & optimization at scale. Discover how Accenture’s Security AI Engineering practice is developing modular blueprints to rapidly integrate AI & agentic capabilities, accelerating security operations, bridging tooling gaps, & enhancing critical infrastructure resilience.

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This session offers insight on diverse AI user journeys to help you visualize AI’s potential. Drawing on Google’s experience working with different clients, our experts will showcase impactful ways customers are driving their businesses forward with Google Workspace with Gemini. We’ll explore different use cases, demonstrating how AI can optimize operations, enhance experiences, and unlock new growth opportunities.

In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

Dive into the architecture of cutting-edge Conversational AI Agents built with Google's AI technology. Explore the integration of Dialogflow with custom APIs to enable your Agent to affect the real world. Learn about the challenges of accuracy measurement and strategies for optimization. This session provides a blueprint for building AI agents that seamlessly integrate with your existing systems.

Unlock the Power of Fine-Tuning with Apps Script! Learn how to optimize pre-trained models for specific tasks using Google Apps Script. This session covers exporting data from Sheets to Cloud Storage as JSONL, building an Apps Script prompt explainer backend, and creating service accounts for secure access to Vertex AI and Cloud Storage. We'll also show how to collect, transform, and split data for training, launch the fine-tuning process, and test results in Vertex AI and a Google Chat bot. Master fine-tuning for practical AI applications.

Discover how Target modernized its MLOps workflows using Ray and Vertex AI to build scalable ML applications.  This session will cover key strategies for optimizing model performance, ensuring security and compliance, and fostering collaboration between data science and platform teams. Whether you’re looking to streamline model deployment, enhance data access, or improve infrastructure management in a hybrid setup, this session provides practical insights and guidance for integrating Ray and Vertex AI into your MLOps roadmap.

Revolutionize your SAP operations on Google Cloud with AI. This talk explores AIOps and demonstrates how AI can proactively monitor your SAP systems, predict and automate responses to potential issues. Learn how AI-driven insights can reduce downtime, optimize resource utilization and enhance user experiences.

Join Katie Couric and Google leadership for an insightful discussion on the transformative power of artificial intelligence. Gain critical perspectives as we explore AI’s vast business potential and outline the company’s strategic approach to the technology. This session will demonstrate how AI is advancing Google's mission to organize the world’s information and make it accessible and useful to everyone.

AI’s profound impact is reshaping global industries and businesses. Hear perspectives from the C-Suite on navigating this transformation in a session moderated by Katie Couric, with CEOs from ServiceNow, Workday, and Best Buy. This panel discussion will explore their firsthand experiences adopting this technology and its impact on competitive advantage, market leadership, and future-proofing their businesses.

Topics will include: 

• AI trends and developments that are reshaping the industry
• Adopting and leveraging AI to stay ahead of the curve to achieve tangible results
• CEO perspectives for building an AI-ready workforce and adopting AI to maximize impact

Discover how AI is transforming customer behavior in buying & using enterprise software, and what that means for Technology Partnerships. ISV partners are deepening their engagement with Google Cloud through advisory teams built to suppport partner success, managing co-opetition, and AI powered ISV solutions. Walk away with a playbook built by Google Cloud leaders and partners about engaging with an AI-first go-to-market model and generating Google originated opportunities.

Be at the forefront of the gen AI revolution in 2025 by learning proven strategies to capitalize on opportunities with Google Cloud. Discover Google's go-to-market priorities, including Customer Engagement Suite, Search, AI agents, and Vertex AI Platform. Learn how to accelerate gen AI projects from proof-of-concept to production, with best practices for agentic AI & responsible AI development. Together, we can open up new revenue streams by building profitable AI offerings that engage customers, accelerate deals, and showcase real-world ROI.

Join this session to learn about Google Cloud's vision and investment priorities in EMEA, focus on key industry verticals for 2025, and emerging technology trends. Discover how fellow partners are capitalizing on opportunities to establish a footprint and build pipeline in multiple markets. We'll also discuss tackling generative AI implementation challenges, developing solutions, hiring and training, and the legal and ethical guidelines within the region.

Join us to discover the key solution plays driving Google Cloud's 2025 vision, and learn how to leverage cutting-edge AI to maximize your revenue. We'll outline key enablement sessions and training, empowering you to capitalize on the region's immense potential in 2025 and beyond.

Join our North America leadership team for a fireside chat on scaling your business with Google Cloud. They will reveal priorities for 2025, how to navigate the AI era, and how industry expertise will play a key role in unlocking and accelerating growth. Discover the latest trends shaping the region, and gain actionable insights to embrace unprecedented opportunities and exceed customer expectations in this transformative age.

AI is upending industries, reshaping economies, and pushing leaders to rethink their approach to investment and innovation. Ruth Porat, President and Chief Investment Officer of Alphabet and Google, will sit down with Katie Couric for a conversation on AI’s rapid evolution, the macroeconomic shifts it’s driving, and how leaders can position themselves for what’s next. With her perspective on strategic decisionmaking and her deep well of experience navigating financial and technological disruption, Porat will share her leadership playbook for fueling innovation and turning investment into impact.

Topics will include:

• Evaluating and prioritizing AI initiatives in an era of rapid advancement
• Optimizing resources for long-term value creation
• Measuring the return on investment in innovation

Join APAC leaders as they discuss key priorities and go-to-market stratgies for the region. This transformative era provides unique opportunities for Google Cloud to differentiate ourselves in the market and collaborate with partners to drive AI-led business transformations for customers. Our strategic partners will share insights and success stories on why customers choose Google AI and clear steps to becoming a top partner.

The cultural landscape is being fundamentally reshaped by artificial intelligence, demanding a new level of organizational agility and a culture of continuous learning. In this exclusive keynote session, renowned author Malcolm Gladwell will unveil insights from his new book, "Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering," offering a fresh perspective on how transformative ideas truly take hold within organizations.  Gladwell will explore the often-unseen dynamics that govern the spread of new concepts and behaviors, revealing the subtle, yet powerful forces that can either accelerate or derail the adoption of groundbreaking technologies, like AI.

Regional leader Yumi Ueno will share Japan's long-term strategic plan for 2025. She'll discuss the latest successes in the region and the ongoing efforts to help partners maximize Google Cloud's gen AI offerings to win customer deals. This session will be offered in Japanese, no English translation available.

Be the first to get a fresh perspective on a comprehensive partner program focused on driving mutual success and collaborative growth. We'll share our plans for Co-Sell and Services opportunities, new initiatives & key metrics designed to recognize and amplify partner contributions, and exciting investment opportunities. Discover how this all comes together to set a foundation for the future and how to stand out as a valued partner.

Welcome the new era of American innovation in the public sector, driven by gen AI. This session will cover new GTM strategies to expand business, build customer loyalty, and understand co-selling. Learn how to utilize US Public Sector Deal Registration Discount, Partner Development Sprints, and the Rapid Innovation Team, all designed to accelerate partner success.

In 2024, customers purchased billions through Google Cloud Marketplace, showcasing unprecedented spending power. Learn how to leverage the marketplace as your engine to drive engagement, scale growth, and maximize revenue. We'll discuss the 2025 roadmap highlighting partners who have already successfully monetized AI agents, data, and services. Don't miss this session to attain actionable go-to-market insights to boost your potential with Google Cloud Marketplace.

It feels like there’s a new advancement happening in AI every day – but how do these discoveries go from their nascent state in the research lab to full-scale enterprise deployment?  And how do we ensure that these new tools and capabilities remain secure? Our panelists will explore this cycle of innovation – the iterative process of curiosity-driven research, practical application, and real-world impact of AI and machine learning. We'll examine practical case studies and underscore the transformative power AI has in the realm of security.  

Topics will include: 

• How Google connects AI research with real-world solutions for some of the largest enterprises in the world
• Google Cloud’s AI roadmap
• Cybersecurity considerations for emerging AI tools

Artificial intelligence is no longer on the horizon – it’s the defining force shaping business today. During this fireside chat, Thomas Kurian, CEO of Google Cloud, will sit down with Google Cloud's VP of Marketing, Alison Wagonfeld for a candid conversation on navigating the AI revolution, unlocking new opportunities for innovation, and building a future-ready organization. They’ll explore Google Cloud’s strategic vision and delve into both the profound impact of AI across industries and actionable strategies for businesses to leverage this technology.

Topics will include: 

• AI as the competitive differentiator
• The role of Google Cloud in the AI era
• Navigating leadership in the age of AI

Up to 90% of organizations are building across cloud environments, from edge to to multiple clouds - and the scale and speed of AI is putting pressure on these architectures. In this spotlight discover how organizations are leveraging decades of our infrastructure expertise to build secure, sovereign AI solutions. Also, learn how industry leaders are using the latest advances in networking, storage, and distributed cloud solutions to accelerate AI solution deployment anywhere.

Optimize AI training, & inference with TPUs and GPUs - the purpose built accelerators behind AI Hypercomputer.