Generative AI offers exciting possibilities, but its unpredictable nature can make it challenging to deploy in a production environment. In this session, we’ll explore how to confidently deploy gen AI features to your apps using Firebase Genkit and Firebase Remote Config.

Scale your generative AI applications to enterprise readiness with best practices from Vertex AI. To ensure your path to production is smooth, Vertex AI offers several features – such as provisioned throughput for predictable performance; robust data residency controls to meet your processing requirements; customizable models through tuning, grounding, and function calling; and built-in reliability features like evaluations and safety filters.

Looking to turn the potential of Gen AI into tangible impact? Learn from AI leadership at Cox Communications and Capgemini as they share practical lessons on how to make generative AI genuinely valuable for businesses. Based on recent and real-world experiences, they'll cover everything from big wins and hard stumbles, to the critical lessons learned in between. Join this spotlight for a candid perspective on what it takes to progress from the AI hype cycle to head-turning achievements.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

To improve how people work, AI needs to be intuitive, save time and help people get more done. AI in Google Workspace helps teams throughout the work day, by organizing and analyzing information, drafting and polishing content, improving the quality of meetings, and lightening the admin load.

Businesses of all sizes are finding new ways to do better work, faster with Workspace. Join us to hear from customers transforming the way they collaborate, work, and innovate. Learn about our latest product news, and hear our vision for what’s next.

Video generation is transforming many industries. In this session, learn how Veo 2 on Vertex AI can help your organization revolutionize content generation processes and maximize the impact of your team's efforts.

Discover how TELUS centralized 14 petabytes of data in Google Cloud, creating a single source of truth for AI innovation. Join us to explore how they transformed hundreds of enterprise-grade pipelines and get insights into responsible AI practices and future plans.

Google Cloud helps you build a strong layered defense with a robust set of access controls and policies. In this session you will learn how you can effectively use Google Cloud security guardrails specifically Organization Policies to achieve a strong security posture, leverage Google Cloud Policy Intelligence capabilities to effectively scale this posture across your organization. We’ll also share how Google Cloud makes it easy for you to start securely in the cloud with our security baseline capabilities. 

Google Threat Intelligence’s Capture the Flag game uses real-world data, including Cybersecurity & Infrastructure Security Agency (CISA) advisories, ransom notes, and information from the dark web, to simulate a threat hunt. Test your cybersecurity skills by navigating clues, analyzing evidence, and solving puzzles to capture the flags with Google Threat Intelligence.

The key to maintaining a strong cloud security posture is to build from the start on a robust foundation of baseline security controls. This session delves into how Google Cloud’s Security Foundation and shared fate operating model provide prescriptive guidance for securing your infrastructure, applications, and data across various cloud adoption journeys. We’ll explore how Google Cloud’s Risk Protection Program helps you ensure your business remains resilient in the face of ever-evolving cyber risks.

This session explores how higher education organizations are leveraging AI to transform education, research, and student outcomes. Leaders from public sector and higher education institutions will share strategies for harnessing AI to educate the next generation of leaders, while addressing data privacy, security, and ethical considerations.

Generative AI is transforming the fashion industry! We explore how to use Google’s cutting edge tools: Imagen 3, multimodal Gemini, and BigQuery to enhance our creativity throughout the design process. From design inspiration, fabric print design, garment design, to branding. We discuss how developers can rapidly prototype and bring AI-powered visions to life with Google Cloud Vertex AI. Whether you are a developer, a designer or an industry leader, you will find valuable insights on how to integrate generative AI into your creative workflow.

Maximize your GTM impact by leveraging Google Cloud's market momentum. Discover key industry trends, high-growth solutions, and proven sales plays designed to win more deals. Access exclusive resources, essential assets, training, and strategies for effective collaboration with Google Cloud sellers to maximize customer impact and drive your revenue. This is your roadmap to winning together.

This hands-on lab provides a foundational understanding of Google Cloud Virtual Private Cloud (VPC) networks. You'll learn to create and manage VPC networks, configure subnets, and implement robust firewall rules. By exploring these core networking concepts, you'll gain the practical skills to build secure and scalable network architectures within the Google Cloud environment.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Developers love Cloud Run, Google Cloud’s serverless runtime. Join this session for a deep dive into new Cloud Run capabilities that make it even simpler to deploy your applications and enable you to deploy new types of workloads, including AI inference. Discover how Cloud Run can power your most demanding workloads with unparalleled efficiency and flexibility.

Enhance your data ingestion architecture's resilience with Google Cloud's serverless solutions. Gain end-to-end visibility into your data's lineage—track each data point's transformation journey, including timestamps, user actions, and process outcomes. Implement real-time streaming and daily batch processes for Vertex AI Retail Search to deliver near real-time search capabilities while maintaining a daily backup for contingencies. Adopt best practices for data management, lineage tracking, and forensic capabilities to streamline issue diagnosis. This talk presents a scalable and fault-tolerant design that optimizes data quality and search performance while ensuring forensic-level traceability for every data movement.

Unlock the power of code execution with Gemini 2.0 Flash! This hands-on lab demonstrates how to generate and run Python code directly within the Gemini API. Learn to use this capability for tasks like solving equations, processing text, and building code-driven applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Discover how to transform your unstructured data into a strategic advantage by embedding GenAI into the core of your business operations. In this live demo from Hyperscience and Google, learn how to convert your back office information assets into LLM and RAG-ready data, with unprecedented accuracy, governance, and relevance. Combining the Hyperscience enterprise AI platform with Google Vertex and Big Query, organizations can now power GenAI initiatives that deliver smarter decision making, operational agility, and competitive advantage.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Delve into Wayfair's integration of Google's generative AI solutions to revolutionize their e-commerce platform and enhance employee collaboration. Discover how Wayfair leveraged Google Cloud's Gemini models on Vertex AI to automate and improve their product catalog enrichment for faster time-to-market, cost savings, better customer experience and responsible content management. Learn how Wayfair implemented Gemini for Google Workspace to boost employee productivity and collaboration to foster a more efficient and creative work environment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Go turns 15 this year! Join fellow developers for a discussion on the future of Go. We'll explore emerging trends, Go's role in the evolving tech landscape, and the challenges and opportunities facing the Go community. Come prepared to share your insights and help shape Go's future.

Elevate your marketing plan with strategies to maxmizie partner marketing benefits. Leverage key tools and techniques, like Partner Marketing Studio, to enhance campaigns and optimize resources. You'll walk away from this session as a Google marketing pro with practical tips to drive results.

Witness the magical intersection of classical music and AI in this unique session featuring live violin performance. Experience how Vertex AI and Gemini transform musical emotions into insights through real-time audio processing and mood detection. Through live demonstrations, discover how to implement AI for content understanding and automated analysis. See how Google Cloud's AI tools open new possibilities in creative industries. Perfect for developers and ML engineers interested in audio AI.

Test your incident response skills in the Security Tabletop Workshop, an exercise that simulates a realistic cyberattack to assess and improve an organization’s security posture. Tabletop exercises are a critical component of any cybersecurity strategy, helping your team reduce the impact of cyberattacks, evaluate response strategies, address gaps, foster collaboration, and clarify roles during a crisis.

Hear from Steve Banick, VP of Enterprise IT Service and Enablement for Telus, about how their organization is modernizing security with Chrome Enterprise Premium. Telus is strengthening its endpoint security by bringing data and threat protections to employees right in the web browser, and supporting secure access for its employees globally.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Gaining visibility and reducing risks across multi-cloud environments has historically meant sifting through an increasing number of disjointed tools across DevOps, Cloud Security, and the SOC. A scalable, unified approach is needed for visibility across multi-cloud environments, including where AI is being used, and which data AI can access. Join Wiz as we discuss how Google Cloud and Wiz are better together to meet these challenges through the adoption of a Cloud-Native Application Protection Platform (CNAPP).

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.