Take part in the new SOC Experience – a view into real-world attack scenarios. Learn about the latest hacker tactics and how Google equips cybersecurity teams with the data, AI, and scalable analytics to detect and remediate attacks.

Properly architecting your storage infrastructure for AI is critical for success. Snap will share some of their best practices, implementation tips, and success stories for AI workloads. This session dives deep into training, checkpointing, and serving recommendations, covering Cloud Storage FUSE, Anywhere Cache, and parallel file systems. Gain insights to optimize your AI infrastructure and unlock its full potential. Don’t miss this opportunity to learn from real-world examples and expert advice.

In this exclusive look at transforming business operations with AI-powered solutions, discover how GenAI is reshaping industries, from transportation and on-demand services to healthcare and manufacturing. Gain insights from the leaders, drivers, and decisions that paved the way to AI-powered success, as our moderated panel shares lessons to apply when preparing for the next stage of an organization’s journey

This Session is hosted by a Google Cloud Next Sponsor.
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Managing petabytes of Google Cloud storage objects? Attend this session to learn how the new Storage Intelligence product simplifies managing billions of objects across thousands of buckets. Leverage AI-driven insights to analyze cost, performance, security, and compliance – all through intuitive natural language queries. Quickly act on insights with bucket relocation and batch operations. Join us to uncover practical tools and exciting new features that can transform you into a Cloud Storage superhero.

Learn how to use Earth Observation data from Earth Engine to enrich your data in BigQuery. We will take a look at how to do this with Python, user defined functions and the new ST_RegionStats function in BigQuery.

Spanner isn't just a database, it's a globally distributed, strongly consistent and highly reliable database platform built for the complexities of modern AI-first applications. We'll explore how Spanner's multi-model capabilities, including advanced search and seamless integration with analytics, enable developers to build intelligent, globally accessible applications. We’ll dive into Spanner's underlying technology to simplify your database solutions and learn from real-world examples from Shopify and Palo Alto Networks.

Discover how urban planners have harnessed the power of geospatial systems and AI Scenario Planning to enhance resiliency, optimize land use, and explore vast amounts of complex transportation data quickly, using simple natural language queries. In this session, we'll showcase how Broward MPO is using these powerful technologies to transform planning workflows and prioritize infrastructure improvements.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

This session will cover Claude’s advanced reasoning capabilities, prompt engineering techniques, and empirical evaluations. We’ll also delve into best practices for prompt engineering, and how to optimize agents to advance Retrieval-Augmented Generation (RAG) within your Google Cloud environment. Whether you're an AI practitioner or an enterprise architect, this session will equip you with the knowledge to harness Claude’s full potential for enhanced AI workflows on Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Linda Moss, Google Cloud Director of Cloud Learning Services; Travis Runty, Rackspace Head of Security; and Shefali Victors, Rackspace GCP CoE Lead Architect, for a no-holds-barred look at why credentials are the new currency in an AI-powered world. Whether you’re interested in career advancement or skilling up your team, certifications get past the hype and validate real-world readiness. In fact, 9 in 10 leaders from organizations using Google Cloud say that certifications increase their confidence in a candidates’ knowledge or ability.

Introducing Google’s next-generation global network that powers Google Cloud and our multibillion user apps like Search, YouTube, Google Maps, and more. Learn about the groundbreaking technologies and the design principles of "exponential scalability,” “beyond-NINEs reliability,” “fine-grained programmability”, and “from automation to autonomy” that have guided our next-generation architecture. Discover how you can leverage these innovations to transform your enterprise connectivity and respond to the dramatic demands of AI–powered services.

Discover the perfect spot for your next store. This session shows you how to leverage Google Maps data and BigQuery to find ideal locations. Learn how to analyze valuable location insights and make data-driven decisions to grow your business.

Cybersecurity threats are escalating rapidly. How can lean IT teams effectively defend against sophisticated attacks given the complex threat landscape? This session explores how Google Cloud empowers your team with advanced threat detection, vulnerability management, and incident response capabilities, enabling you to protect your organization and stay ahead of the curve.

To stay competitive against cloud-native disruptors, Carrefour Spain launched a cloud-first strategy with Google Cloud, transforming IT for agility, scalability, and cost-efficiency. In this session, learn how NTT DATA helped Carrefour leverage IaaS, PaaS, and serverless tools, migrating 382 workloads and deploying SAP Hana across 200+ hypermarkets. Discover how Carrefour's new e-commerce platform powered by Kubernetes accelerates innovation and drives online growth, helping them outpace competitors.

This Session is hosted by a Google Cloud Next Sponsor.
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Explore how running RISE with SAP on Google Cloud empowers businesses to transform operations and drive innovation. We'll showcase how our partnership is leading in data & analytics and how to gain real-time insights from your SAP data. With AI at the core of our solutions, you can automate processes, personalize experiences, and optimize resource allocation like never before. Learn how connecting everything with SAP enables you to achieve anything in today's dynamic business environment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Scaling Google Kubernetes Engine (GKE) effectively can be complex. This session dives into the challenges and solutions for managing GKE at scale, from cost optimization and security to AI workloads. Learn how enterprises like Dun & Bradstreet leverage GKE as a secure and scalable platform for their generative AI initiatives.

Generative AI is transforming retail consumer experiences, providing self-service opportunities through virtual agents that help customers find and purchase items, as well as inquire about order fulfillment, delivery and returns. In this session, learn how retailers are delighting customers at every touchpoint, with AI-powered experiences that, provide personalized engagement across digital and voice channels, turn every relevant interaction into a sales opportunity, and coach human agents to be their best selves and resolve issues efficiently.

Join CDW for an inspiring discussion on the journey from mainframe to cloud. Learn how our cloud leaders helped Jeff Thurston from Jim’s Formalwear Inc. tackle legacy system migration, simplify data processes, and unlock their full cloud potential through automated data updates, streamlined reporting, and a foundation for cloud-native innovation. Don’t miss insights from CDW Google experts on transforming today’s challenges into tomorrow’s breakthroughs.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Data sharing is essential for driving innovation in the enterprise, but ensuring security and compliance can be challenging. Join us learn from Google, LiveRamp, and Levi's about how the unified and tightly integrated data governance capabilities of BigQuery can simplify data discovery, governance, and secure sharing. Discover how to build, share, and monetize data products with robust security and compliance, while fostering a data-driven culture across your organization.

Learn how Google Cloud is transforming data and AI governance with the latest governance and catalog innovations built directly into BigQuery. Unify metadata across platforms, boost discoverability, and accelerate insights with robust governance and security features. Discover how AI-powered insights, centralized governance, and integrated policy management can help improve data quality, track lineage, and manage access control, fostering trust and transparency in your data and AI initiatives.

Accelerate your code review process and increase software quality with Gemini Code Assist in GitHub. This session demonstrates how the power of Gemini can now be integrated into GitHub, bringing a code review agent directly to your pull requests that can provide pull request summarization and code improvement suggestions. Plus, you’ll learn how to customize these Gemini-powered reviews to focus on best practices that are specific to your team and repository.

Empower employees to more efficiently and effectively handle customer interactions. Learn about the Agent Assist capabilities that provide real-time assistance and coaching to customer service employees. Discover how Conversational Insights and Quality AI can automate quality management, and provide data-driven insights to boost operational efficiency and agent performance. This session will dive into the new capabilities with product demos, expert guidance, and insights from customers who have deployed them in production.

Learn how the new agentic application stack combines evolved orchestration patterns, powerful semantic operators, and seamless interactions with Google Cloud databases. Join this breakout session to discover real-world use cases and gain insights into the future of software engineering, natural language interfaces, and multimodal applications.

This talk will explore the vision and architecture of our ChaosLLaMa prototype through a demo. The prototype integrates various Google Cloud components, such as Asset inventory and VPC flow logs, and uses Gemini along with an agentic framework to enable customers to identify and address weaknesses in their Google Cloud applications. This is especially useful for enterprise customers modernizing from an on-prem infrastructure to Google Cloud, as it helps them build more robust applications.

Discover how Google Cloud PSO can help you execute a cloud-to-cloud migration of highly regulated workloads, and avoid business interruption. We'll explore common challenges like bridging organizational silos, managing legacy tech, and navigating complex approvals, as well as how Google Cloud can transform a factory's infrastructure to reduce operational risk, improve reliability, and seamlessly power your business.