Discover how to transform your unstructured data into a strategic advantage by embedding GenAI into the core of your business operations. In this live demo from Hyperscience and Google, learn how to convert your back office information assets into LLM and RAG-ready data, with unprecedented accuracy, governance, and relevance. Combining the Hyperscience enterprise AI platform with Google Vertex and Big Query, organizations can now power GenAI initiatives that deliver smarter decision making, operational agility, and competitive advantage.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Delve into Wayfair's integration of Google's generative AI solutions to revolutionize their e-commerce platform and enhance employee collaboration. Discover how Wayfair leveraged Google Cloud's Gemini models on Vertex AI to automate and improve their product catalog enrichment for faster time-to-market, cost savings, better customer experience and responsible content management. Learn how Wayfair implemented Gemini for Google Workspace to boost employee productivity and collaboration to foster a more efficient and creative work environment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Witness the magical intersection of classical music and AI in this unique session featuring live violin performance. Experience how Vertex AI and Gemini transform musical emotions into insights through real-time audio processing and mood detection. Through live demonstrations, discover how to implement AI for content understanding and automated analysis. See how Google Cloud's AI tools open new possibilities in creative industries. Perfect for developers and ML engineers interested in audio AI.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Ready to launch your generative AI app? This session equips you with the essential skills to deploy and scale AI applications on Google Cloud. Learn practical strategies for building robust infrastructure, automating deployments, optimizing performance, and managing costs. With live demos and expert insights, you’ll walk away with actionable techniques to take your AI app to the next level.

**Please bring your laptop to get the most out of this hands-on session**

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Join us for a lightning talk summarizing the Google x Kaggle Gen AI Intensive, a 5-day live course that empowered over 140,000 participants with a comprehensive understanding of generative AI. From foundational models and prompt engineering to MLOps and real-world applications, this series covered it all through a mix of theory, hands-on learning, and community engagement, with learning material created by experts across Google. Learn how you can leverage the resources from this ongoing series to upskill yourself and stay ahead in the rapidly evolving field of generative AI.

In this session, discover how you can use Anthropic's Claude models on Vertex AI to create innovative solutions. This session offers insights into the AI landscape, its impact on software development, and practical guidance on integrating AI technologies into your workflows. Learn how you can harness the power of AI to stay at the forefront of your industry, whether you’re optimizing existing applications or developing new AI-driven products. We will touch on applications for coding, search, and customer support in particular.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Startups face a tough challenge: scaling rapidly without compromising security. In this panel, discover how Snap navigated its journey from a small startup to a global platform with the help of Google Cloud. Learn how they tackled growth, performance, and security — and gain practical insights and best practices for scaling your own startup securely and successfully.

Essential for Looker developers and administrators responsible for high-performing deployments, this session dives deep into the latest Looker performance and modeling advancements, equipping you with the knowledge and tools to build robust and scalable data experiences. Explore the latest platform optimizations, continuous integration and delivery (CI/CD) with Spectacles, key metrics for monitoring, and advanced LookML modeling techniques. Plus, a Looker customer will share their journey to optimize performance and achieve greater scalability.

It’s never a dull day in the world of models. Join us in this session to learn about the latest advancements in Gemini 2.5. We’ll explore its breakthrough capabilities and performance, and the new use cases enabled by our flagship model.

Join Achilles Chalkiotis, North American Head of Digital Engagement at Grid Dynamics, to explore how AI is revolutionizing the retail customer journey. Learn how AI enhances shopping experiences with semantic search, personalized results, dynamic Q&A, and "view in my room" visualization. Discover the future of AI with image-based search, context-aware recommendations, and intelligent assistants. Understand the benefits for customers and retailers, from improved satisfaction to valuable insights.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join leaders from Anthropic and Google Cloud for a fireside chat to explore the essential elements for enterprise AI success in production. We’ll explore real-world production use cases that are utilizing the powerful combination of Anthropic’s Claude models on Vertex AI for fast development and scalable deployments. And we’ll cover topics such as platform flexibility, enterprise readiness, governance, and agentic workflows. Leave with actionable insights to guide your AI strategy and navigate the changing world of intelligent agents.

Learn how public sector organizations are using data and AI to protect our resources, monitor and address environmental challenges, and better understand the world around us. By leveraging AI, advanced analytics, demographic data, and satellite imagery, we’re able to build a safer and more sustainable future, together.

This hands-on lab introduces Gemini 2.0 Flash, the powerful new multimodal AI model from Google DeepMind, available through the Gemini API in Vertex AI. You'll explore its significantly improved speed, performance, and quality while learning to leverage its capabilities for tasks like text and code generation, multimodal data processing, and function calling. The lab also covers advanced features such as asynchronous methods, system instructions, controlled generation, safety settings, grounding with Google Search, and token counting.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Don’t miss this fireside chat! Join Teradata, Google Cloud, and HSBC to discover how Teradata VantageCloud migrated HSBC’s UK data platform. Learn how Teradata’s Cloud Vantage EDW enabled scalable, secure solutions and improved decision-making. With over 4 billion queries, 2,500 applications, and 35 integrated systems, this hybrid cloud solution offers unparalleled resilience and cost-efficiency.

Is siloed data hindering your operations? Learn how Nuro consolidated their transactional, relational, and vector data sets on AlloyDB for PostgreSQL, and how they’re now able to do operational analysis, real-time analytics, and business intelligence (BI) reports on the same platform. Join this panel session to discover best practices for unifying vector and relational data, and learn how Nuro is now able to satisfy their self-driven car analytics use cases in a cost-effective way.

Discover and learn about the service approach, which mean to expose capabilities through API for a company using Generative AI for content creation. 

Orchestration, scalability and micro services approach will be exposed during this session, to show how you can industrialize at scale the services to serve millions of users.

Success in startups isn’t just about ideas: it’s about mindset, strategy and having the right tools. This interactive session focuses on Google's 10X thinking and the founder's mindset, a powerful approach to innovation that aims for exponential impact in the age of AI. We'll explore how founders can best partner with Google for success and get an inside look at an exclusive Innovation Workshop designed to fuel creativity and prioritization. We'll wrap up with a Q&A, giving you the chance to ask questions and connect with like-minded founders.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Need precise data extraction from your documents?  This hands-on lab teaches you to build custom document extractors with Document AI Workbench. Learn to create, train, and evaluate a model tailored to your specific document types and achieve higher processing accuracy.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Worried about learning how to access the latest AI models? Explore the expanding Model Garden ecosystem, including new first-party models, open-source contributions, and third-party offerings from partners like Anthropic, Meta, Mistral AI, and the Allen Institute. Learn how you can find and deploy the perfect models for your projects as easy as 1, 2, 3.

Join us as we reveal how the AURA AI Suite—AURA-SECURE, AURA-FLEX, and AURA-OMNI—is transforming enterprise AI. Experience bespoke conversational solutions for both structured and unstructured data. Discover how private GPT models secure sensitive information and dynamic insights boost productivity, decision-making, and customer engagement. Plus, see how Google Cloud services like Vertex AI, BigQuery, and Kubernetes ensure seamless integration, accelerated performance, and robust security.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.