Join us to explore the unique value exchange between Google Cloud and the independent software vendor (ISV) ecosystem, highlighting the programs, initiatives, and incentives that empower startups to scale faster and drive top-line growth. Featuring success stories from leading AI innovators, this session shows how startups can transform their go-to-market strategies by partnering with Google Cloud.

Mars Wrigley shares how Google Cloud Cortex Framework, in partnership with EPAM Systems, accelerated their marketing measurement strategies. By using pre-built data connectors and models, Mars quickly ingested media data into the cloud, merging it with sales data from a key retailer. This enabled real-time insights into how media investments drove sales lifts. The solution created a foundation for cloud-based innovation, helping assign value to marketing strategies that drive tangible business results.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your marketing with generative AI. Join Google Cloud, Helene Ambiana, and other experts to learn actionable strategies to elevate campaigns, supercharge content, and deepen customer engagement. Gain a competitive edge in today’s digital landscape.

This talk explores practical strategies for creating effective AI agents. Drawing insights from recent research, this talk focuses on enhancing LLMs with tools, memory, and control mechanisms, transitioning from static workflows to dynamic, goal-driven systems. Learn how simplicity, thoughtful augmentation, and robust frameworks can lead to smarter, more reliable agents ready for real-world challenges.

Discover how to combine generative AI with knowledge graphs to create AI systems that understand causation and drive actionable insights. Through live demos, DoiT will explore how Spanner Graph enables long-term reasoning capabilities, moving beyond descriptive analytics to prescriptive AI that generates and adapts action plans. Discover patterns and strategies to build AI systems that go beyond “What happened?” to guide organizations toward their goals. Join DoiT for an inspirational talk to create better and more trustworthy AI recommendations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

AI adoption is most successful with a clear strategy and implementation plan to help everyone in your organization do better work. Join us to learn how to set up centers of excellence, share best practices, and establish policies to help your teams move up the AI-adoption curve. Learn from some of our customers about how they’ve navigated this journey and successfully leveraged these powerful new tools to make an impact in their organizations.

Successful AI transformation requires more than technology. Discover how 66degrees’ Enterprise AI Blueprint has empowered organizations across industries to achieve measurable business outcomes with AI on Google Cloud. We’ll share effective strategies and methods for building a strong technical foundation, democratizing data and AI access through data supply chains, and deploying AI and agentic AI solutions across your business that drive return on investment (ROI) by focusing on revenue-enhancing customer experiences and operational cost savings.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Unlock AI’s transformative power. Discover how Google Workspace with Gemini boosts creativity, innovation, and employee satisfaction. Join this session to learn ways to use AI day-to-day to drive positive impact on your organization and watch a fireside chat with Verizon, Docusign, and Revolut as they share their real-world success stories about Workspace with Gemini. Don’t miss this chance to explore tangible examples of workforce transformation in action.

Uncover data's hidden connections using graph analytics in BigQuery. This session shows how to use BigQuery's scalable infrastructure for graph analysis directly in your data warehouse. Identify patterns, connections, and influences for fraud detection, drug discovery, social network analysis, and recommendation engines. Join us to explore the latest innovations in graphs and see real-world examples. Transform your data into actionable insights with BigQuery's powerful graph capabilities.

Join us to learn about how you can migrate virtual machines and deliver AI-enabled applications with Red Hat OpenShift Dedicated on Google Cloud. In this session, we’ll cover a comprehensive set of AI and virtualization technologies on OpenShift Dedicated including: - OpenShift Virtualization to migrate, manage and deploy VMs alongside containers - Red Hat OpenShift AI and IBM watsonx.ai to build, train, test and deploy AI models in the cloud - Google Cloud’s Vertex AI and virtualization capabilities for bare metal infrastructure.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

All are welcome! Join us to celebrate and support women in the startup tech industry, including our ongoing efforts with the Female Founders Cohort. Let's connect, share, inspire, and foster a strong sense of community.

In this session, we'll delve into how AI is reshaping the landscape for leading brands. We'll examine the concrete ways AI is being used to enhance marketing effectiveness, drive operational efficiency, and build sophisticated agentic systems. We'll showcase how Google Cloud's AI solutions can enable brands to gain actionable insights from data, automate complex processes, and create seamless, personalized customer experiences. Learn how to unlock the power of AI to elevate your brand's performance and achieve sustainable growth.

With great power comes great responsibility – and the need for confidentiality. This talk explores how confidential computing technology can act as a powerful shield for your AI deployments. We’ll show how Confidential Computing and confidential accelerators safeguard sensitive data and algorithms, even during processing, to ensure that your AI workloads remain protected throughout their life cycle.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your high performance computing (HPC) with Google Cloud. Join this session to learn how Parallelstore, advanced tools, and expert support accelerate performance, reduce costs, and boost innovation. Optimize your HPC environment for maximum efficiency and gain a competitive edge. Explore the future of HPC and transform your organization.

Want to spend less time debugging and more time innovating? GitHub’s developer-first platform provides cutting-edge features to revolutionize your workflow, allowing you to build smarter and faster with minimal effort and maximum impact. Dive into AI-native development and get a peek at our latest Copilot-powered tools, designed for agentic experiences and developer choice and  hear from Verily about how GitHub’s platform enhances innovation and productivity.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session demonstrates several areas of how Cloud Assist can help to design, operate and optimize your Cloud applications via examples.

Build intelligent search with Vertex AI Embeddings. This hands-on lab explores text and multimodal embeddings (images & video), showing you how to transform data into numerical representations for enhanced search. Learn to create a simple e-commerce search system that finds products based on text, images, and videos.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

In this session, Fortinet and Google Cloud will jointly present on how Fortinet's AI-powered security solution integrated with Google Cloud's native security services can help organizations make better informed decisions, rapidly respond to threats, and save time on even the most complex tasks.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Gain unprecedented visibility into AI applications and threats with Palo Alto Networks AI-Runtime, now easily deployed with Google Packet Mirroring/Intercept. This session reveals how this powerful combination analyzes network traffic to discover both legitimate and malicious uses of AI, enabling proactive threat detection and rapid response. Learn how to simplify deployment, improve security posture, and stay ahead of the evolving AI threat landscape.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Build robust ETL pipelines on Google Cloud! This hands-on lab teaches you to use Dataflow (Python) and BigQuery to ingest and transform public datasets. Learn design considerations and implementation details to create effective data pipelines for your needs.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

In this exclusive look at transforming business operations with AI-powered solutions, discover how GenAI is reshaping industries, from transportation and on-demand services to healthcare and manufacturing. Gain insights from the leaders, drivers, and decisions that paved the way to AI-powered success, as our moderated panel shares lessons to apply when preparing for the next stage of an organization’s journey

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover how urban planners have harnessed the power of geospatial systems and AI Scenario Planning to enhance resiliency, optimize land use, and explore vast amounts of complex transportation data quickly, using simple natural language queries. In this session, we'll showcase how Broward MPO is using these powerful technologies to transform planning workflows and prioritize infrastructure improvements.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

This session will cover Claude’s advanced reasoning capabilities, prompt engineering techniques, and empirical evaluations. We’ll also delve into best practices for prompt engineering, and how to optimize agents to advance Retrieval-Augmented Generation (RAG) within your Google Cloud environment. Whether you're an AI practitioner or an enterprise architect, this session will equip you with the knowledge to harness Claude’s full potential for enhanced AI workflows on Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Linda Moss, Google Cloud Director of Cloud Learning Services; Travis Runty, Rackspace Head of Security; and Shefali Victors, Rackspace GCP CoE Lead Architect, for a no-holds-barred look at why credentials are the new currency in an AI-powered world. Whether you’re interested in career advancement or skilling up your team, certifications get past the hype and validate real-world readiness. In fact, 9 in 10 leaders from organizations using Google Cloud say that certifications increase their confidence in a candidates’ knowledge or ability.