ANALYTICS BEYOND MARKETING - USING DATA FOR MORE
2020-02-01
Steen Rasmussen
(IIH Nordic, Denmark)
For most of us analytics have always been a tool for marketing. But if we drop the assumptions and look at the data we have as a source of insights for the whole organisation to explore how we can make new friends and what difference we can make for the organisation and business in general and not just the website and the online team.