Marketing automation, machine learning models, customer data platforms; at least one of these is included in your company’s ambitions for 2020. But is you analytics implementation prepared for it? Many companies struggle to implement ambitious data projects because of a lack of data standards and ownership, specialy in the digital analytics sphere.

It's here! The Digital Analytics dream of all your digital data and offline data in one platform! Or is it just another buzzword? This presentation will dive into real use cases implemented on Customer Data Platforms across CPG, Automotive, and Gaming industries. Bringing to light how Analysts can utilize this emerging technology to enable capabilities around customer journey analytics, content optimization, personalization, and more.