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Jennifer Jackson

Speaker

Jennifer Jackson

4

talks

Chief Marketing Officer - Actian, a division of HCLSoftware Actian, a division of HCLSoftware

Jennifer Jackson is CMO of Actian. Known as JJ, she leads Actian’s global marketing strategy and team. With 25 years of branding and digital marketing experience, she takes a data-driven approach that stems from her background in chemical engineering and as both a user and marketer of data analytics technology. She engages in initiatives to optimize customer experience, transition to a SaaS model and expand the partner ecosystem. JJ previously served as VP of Digital Marketing and Strategy at Teradata, where she led digital, strategy and operations for web modernization and strategy execution.

Bio from: Big Data LDN 2024

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Three out of four companies are betting big on AI – but most are digging on shifting ground. In this $100 billion gold rush, none of these investments will pay off without data quality and strong governance – and that remains a challenge for many organizations. Not every enterprise has a solid data governance practice and maturity models vary widely. As a result, investments in innovation initiatives are at risk of failure. What are the most important data management issues to prioritize? See how your organization measures up and get ahead of the curve with Actian.

Face To Face
with Jennifer Jackson (Actian, a division of HCLSoftware) , Emma McGrattan (Actian, a division of HCLSoftware)

Many companies are under pressure to implement Gen AI ASAP, but not everyone sees the risks clearly. New Actian research shows nearly 80% of respondents think their data quality is up to the task. But real data prep takes more work than most business leaders think. How can you avoid the data prep pitfalls that can tank a Gen AI initiative? How can you move quickly—and confidently—into the Gen AI era? Actian’s SVP of Engineering & Product, Emma McGrattan and CMO Jennifer Jackson will share research and customer perspectives to explain true data readiness and how to optimize your Gen AI journey.