Speaker

Jennifer Jackson

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Chief Marketing Officer - Actian, a division of HCLSoftware Actian, a division of HCLSoftware

Jennifer Jackson is CMO of Actian. Known as JJ, she leads Actian’s global marketing strategy and team. With 25 years of branding and digital marketing experience, she takes a data-driven approach that stems from her background in chemical engineering and as both a user and marketer of data analytics technology. She engages in initiatives to optimize customer experience, transition to a SaaS model and expand the partner ecosystem. JJ previously served as VP of Digital Marketing and Strategy at Teradata, where she led digital, strategy and operations for web modernization and strategy execution.

Bio from: Big Data LDN 2024

Frequent Collaborators

Emma McGrattan Actian, a division of HCLSoftware 2

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Don’t Fall for the Hype: Prep Your Data for Gen AI

2024-09-19 · Big Data LDN 2024

Face To Face

with Jennifer Jackson (Actian, a division of HCLSoftware) , Emma McGrattan (Actian, a division of HCLSoftware)

AI/ML Data Quality GenAI

Many companies are under pressure to implement Gen AI ASAP, but not everyone sees the risks clearly. New Actian research shows nearly 80% of respondents think their data quality is up to the task. But real data prep takes more work than most business leaders think. How can you avoid the data prep pitfalls that can tank a Gen AI initiative? How can you move quickly—and confidently—into the Gen AI era? Actian’s SVP of Engineering & Product, Emma McGrattan and CMO Jennifer Jackson will share research and customer perspectives to explain true data readiness and how to optimize your Gen AI journey.