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Jennifer Jackson

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Jennifer Jackson

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Chief Marketing Officer - Actian, a division of HCLSoftware Actian, a division of HCLSoftware

Jennifer Jackson is CMO of Actian. Known as JJ, she leads Actian’s global marketing strategy and team. With 25 years of branding and digital marketing experience, she takes a data-driven approach that stems from her background in chemical engineering and as both a user and marketer of data analytics technology. She engages in initiatives to optimize customer experience, transition to a SaaS model and expand the partner ecosystem. JJ previously served as VP of Digital Marketing and Strategy at Teradata, where she led digital, strategy and operations for web modernization and strategy execution.

Bio from: Big Data LDN 2024

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Three out of four companies are betting big on AI – but most are digging on shifting ground. In this $100 billion gold rush, none of these investments will pay off without data quality and strong governance – and that remains a challenge for many organizations. Not every enterprise has a solid data governance practice and maturity models vary widely. As a result, investments in innovation initiatives are at risk of failure. What are the most important data management issues to prioritize? See how your organization measures up and get ahead of the curve with Actian.