Doing sales better is perhaps the most direct route to making more revenue, so it should be a priority for every business. B2B sales is often very complex, with a mix of emails and video calls and prospects interacting with your website and social content. And you often have multiple people making decisions about a purchase. All this generates a massive data—or, more accurately, a mess of data—which very few sales teams manage to harness effectively. How can sales teams can make use of data, software, and AI to clean up this mess, work more effectively, and most of all, crush those quarterly targets?  Ellie Fields is the Chief Product and Engineering Officer at Salesloft leading Product Management, Engineering, and Design. Ellie previously led development teams at Tableau responsible for product strategy and engineering for collaboration and mobile portfolio. Ellie also launched and led Tableau Public. In the episode Richie and Ellie explore the digital transformation of sales, how sales technology helps buyers and sellers, metrics for sales success, activity vs outcome metrics, predictive forecasting, AI, customizing sales processes, revenue orchestration, how data impacts sales and management, future trends in sales, and much more.  Links Mentioned in the Show: SalesloftConnect with EllieForrester ResearchCourse - Understanding the EU AI ActRelated Episode: Data & AI at Tesco with Venkat Raghavan, Director of Analytics and Science at TescoRewatch sessions from RADAR: AI Edition New to DataCamp? Learn on the go using the DataCamp mobile app Empower your business with world-class data and AI skills with DataCamp for business

On today’s episode, we’re joined by Ellie Fields. Ellie is the Chief Product and Engineering Officer at Salesloft, which helps sales teams drive more revenue with the only complete sales engagement platform available in the market. We talk about:

• Ellie’s background and what Salesloft does.
• The changing trends in how companies use data.
• Drawing valuable insights from unstructured data.
• Putting workflow at the center of what you do, and the challenges involved.
• Ellie’s experiences managing both product and engineering.
• Are more autonomous teams more scalable?
• Applying a metric- and data-oriented culture internally.
• The impact of remote work on how companies operate.

Ellie Fields - https://www.linkedin.com/in/elliefields/ Salesloft - https://www.linkedin.com/company/salesloft/

This episode is brought to you by Qrvey

The tools you need to take action with your data, on a platform built for maximum scalability, security, and cost efficiencies. If you’re ready to reduce complexity and dramatically lower costs, contact us today at qrvey.com.

Qrvey, the modern no-code analytics solution for SaaS companies on AWS.

saas #analytics #AWS #BI