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Jakki Jakaj

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Jakki Jakaj

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Associate Manager of Integrated Marketing dbt Labs
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Step into a dynamic, interactive session where you'll experience the data transformation journey from multiple angles: Data Engineer, Manager, Analytics VP, and Chief Data Officer. This immersive tabletop exercise isn’t your typical panel or demo—it’s a high-empathy, scenario-driven experience designed to build cross-role understanding and alignment across the modern data stack. Each scene drops you into a real-world challenge—whether it's data trust issues, managing cost pressures, or preparing for an AI initiative—and forces a go/no-go decision with your peers. You’ll explore how your choices impact others across the org, from the technical trenches to the boardroom. Whether you're a practitioner, leader, or executive, this session will help you see data not just as pipelines and dashboards, but as a 360-degree opportunity to drive business change. Walk away with a clear picture of the capabilities your team needs (without naming products) and a roadmap for building champions across your org.