Step into a dynamic, interactive session where you'll experience the data transformation journey from multiple angles: Data Engineer, Manager, Analytics VP, and Chief Data Officer. This immersive tabletop exercise isn’t your typical panel or demo—it’s a high-empathy, scenario-driven experience designed to build cross-role understanding and alignment across the modern data stack. Each scene drops you into a real-world challenge—whether it's data trust issues, managing cost pressures, or preparing for an AI initiative—and forces a go/no-go decision with your peers. You’ll explore how your choices impact others across the org, from the technical trenches to the boardroom. Whether you're a practitioner, leader, or executive, this session will help you see data not just as pipelines and dashboards, but as a 360-degree opportunity to drive business change. Walk away with a clear picture of the capabilities your team needs (without naming products) and a roadmap for building champions across your org.

In the dbt Labs on dbt series, get a behind-the-scenes look at how dbt Labs uses data. You’ll learn how dbt Labs thinks about the role of data, how data developers collaborate with business leaders, and the technical decisions we’ve made in our own dbt project.

In this session, Danny Lambert, Director of Marketing Operations at dbt Labs, shares how he partnered with marketing leaders and the data team to deliver clean, simple reporting that help everyone from campaign managers to the executive team make better decisions about marketing spend and optimization. Jakki Jakaj, Associate Manager of Integrated Marketing at dbt Labs, shares how her team uses this data every day to optimize marketing campaigns

Register for Coalesce at https://coalesce.getdbt.com/