In the dbt Labs on dbt series, get a behind-the-scenes look at how dbt Labs uses data. You’ll learn how dbt Labs thinks about the role of data, how data developers collaborate with business leaders, and the technical decisions we’ve made in our own dbt project.

In this session, Danny Lambert, Director of Marketing Operations at dbt Labs, shares how he partnered with marketing leaders and the data team to deliver clean, simple reporting that help everyone from campaign managers to the executive team make better decisions about marketing spend and optimization. Jakki Jakaj, Associate Manager of Integrated Marketing at dbt Labs, shares how her team uses this data every day to optimize marketing campaigns

Register for Coalesce at https://coalesce.getdbt.com/