The usage of GA4 and BigQuery real-time reports features can be quite challenging, especially in high-traffic volume websites and other demanding environments. For example, assuming that you find a viable solution for a specific project, it is crucial to determine in advance the projected BigQuery expenses, in order to avoid unpleasant surprises. Architecture, data management, limits and quotas on API Requests are also part of this complex equation. Matteo and Roberto will share some real-world solutions for GA4 and BigQuery real-time needs tested with several clients in different industries.

In August 2020 Matteo and Roberto met for the first time a fascinating creature with a cumbersome name: App + Web. It was not love at first sight. After all, they were already engaged in a longtime romance with Universal Analytics.

Is it possible to analyze and fix the e-commerce tracking of a top “Serie A” football team WITHOUT having any access to the Google Analytics and Tag Manager panels, WITHOUT collaboration from the developers, WITHOUT a brief from the former supplier, and with very little time available? Apparently, yes. Follow the running commentary of an incredible case history and the secrets of a providential intervention carried out at the very last moment, to understand the logic beneath it and be able to replicate it if needed.