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J

Speaker

James McBain

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talks

Jay McBain is one of the most visible and respected thought leaders in the global channel ecosystem. Named Global Channel Influencer of the Year by Channel Futures Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines top thought leadership lists, he is often sought out for industry guidance and future trends.

Bio from: Microsoft Ignite 2025

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Talks & appearances

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Executing on the channel-led marketplace opportunity for partners

In the AI era, customers will lean on you—their trusted channel partner—to navigate agents, intelligent applications, and broader cloud needs. We're expanding the power of the partner ecosystem through Microsoft Marketplace to support our partners in channel-led sales at scale. Discover practical strategies across diverse dealmaking scenarios to grow your business and deepen your Microsoft partnership.